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Pointlogic and Kantar Media Announce Dedicated Communication Planning Solution for Pharmaceutical Industry

NEW YORK, June 11, 2013 /PRNewswire/ -- Pointlogic USA has announced a partnership with Kantar Media to fuel Pointlogic's market-leading communication planning platform with Kantar Media's consumer health study. Commspoint MARS will launch in July 2013 and will be the first communications channel planning tool for the pharmaceutical industry powered by Kantar Media data. The solution integrates the Pointlogic Commspoint communications planning software and the MARS Consumer Healthcare study.

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Commspoint MARS will allow Pointlogic clients, who also have subscribed to the MARS study, to develop pharmaceutical communication plans using appropriate messaging and strategy drivers related to a specific ailment. Specifically, this proprietary solution will help media planners best determine the channels to reach their targets who are searching for pharmaceutical remedies concerning various ailments.

Kantar Media's MARS OTC/DTC Study helps agencies, marketers and media make better healthcare media and marketing decisions, tying multimedia consumption to consumers' medical ailments, pharma brands, attitudes and opinions about healthcare and more.

About Kantar Media

Kantar Media provides critical information that helps its clients make better decisions about communications. It enables the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and social media monitoring. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. | Twitter: @KantarMediaHC

About Pointlogic

With six offices on four continents, Pointlogic helps some of the world's most renowned media companies, creative agencies and advertisers better align their integrated marketing communications. Pointlogic provides analytics, research and software for investment questions, enabling its clients to invest confidently in their marketing, for measurable results and optimal returns. | Twitter:@Pointlogic

SOURCE Pointlogic
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