Navigation Links
Pointlogic and Kantar Media Announce Dedicated Communication Planning Solution for Pharmaceutical Industry
Date:6/11/2013

NEW YORK, June 11, 2013 /PRNewswire/ -- Pointlogic USA has announced a partnership with Kantar Media to fuel Pointlogic's market-leading communication planning platform with Kantar Media's consumer health study. Commspoint MARS will launch in July 2013 and will be the first communications channel planning tool for the pharmaceutical industry powered by Kantar Media data. The solution integrates the Pointlogic Commspoint communications planning software and the MARS Consumer Healthcare study.

(Logo: http://photos.prnewswire.com/prnh/20130606/NY27147LOGO )

Commspoint MARS will allow Pointlogic clients, who also have subscribed to the MARS study, to develop pharmaceutical communication plans using appropriate messaging and strategy drivers related to a specific ailment. Specifically, this proprietary solution will help media planners best determine the channels to reach their targets who are searching for pharmaceutical remedies concerning various ailments.

Kantar Media's MARS OTC/DTC Study helps agencies, marketers and media make better healthcare media and marketing decisions, tying multimedia consumption to consumers' medical ailments, pharma brands, attitudes and opinions about healthcare and more.

About Kantar Media

Kantar Media provides critical information that helps its clients make better decisions about communications. It enables the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and social media monitoring. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. www.kantarmedia-healthcare.com | Twitter: @KantarMediaHC

About Pointlogic

With six offices on four continents, Pointlogic helps some of the world's most renowned media companies, creative agencies and advertisers better align their integrated marketing communications. Pointlogic provides analytics, research and software for investment questions, enabling its clients to invest confidently in their marketing, for measurable results and optimal returns.

www.pointlogic.com | Twitter:@Pointlogic


'/>"/>
SOURCE Pointlogic
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Social Media Engagement in Pharmaceutical Industry Hindered More by Internal Lack of Social Confidence than External Regulations, New Research Finds
2. BodyMedia Teams with Sleepio & A.R.O. to Support Sleep & Life Improvements
3. Agendia Launches Social Media Campaigns to Help Breast Cancer Patients with Chemotherapy Decisions
4. New Social Media Campaign Features Stories Of Individuals Who Rejected Psychiatric Diagnoses
5. Osco Pharmacists Negotiations Enter Federal Mediation
6. IMS Health Advances Cloud-Based Social Media Analytics with Acquisition of Semantelli
7. BioRestorative Therapies Appoints ProActive Capital Group as Capital Markets & Digital Media Advisor
8. MediPx Creates New Social Media Shopping Experience for Customers and Vendors
9. Ultra Clean to Present at the Piper Jaffray Technology, Media & Telecommunications Conference
10. Lilly Sets Date for 2013 Diabetes Pipeline Update to the Media and Investment Community
11. Last Minute Batch of Flu Shots made Available for Free At Naperville and Arlington Heights Immediate Care Centers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... , June 23, 2016 ... "Pharmaceutical Excipients Market by Type (Organic Chemical (Sugar, ... Formulation (Oral, Topical, Coating, Parenteral) - Global Forecast to ... The global pharmaceutical excipients market ... at a CAGR of 6.1% in the forecast period ...
(Date:6/23/2016)... , June 23, 2016 Roche (SIX: ... 510(k) clearance for its Elecsys BRAHMS PCT (procalcitonin) assay ... sepsis or septic shock. With this clearance, Roche is ... a fully integrated solution for sepsis risk assessment and ... with bacterial infection and PCT levels in blood can ...
(Date:6/23/2016)... 23, 2016 Capricor Therapeutics, ... a biotechnology company focused on the discovery, development ... patient enrollment in its ongoing randomized HOPE-Duchenne clinical ... 50% of its 24-patient target. Capricor expects the ... quarter of 2016, and to report top line ...
Breaking Medicine Technology:
(Date:6/24/2016)... Michigan (PRWEB) , ... June 24, 2016 , ... June ... about the dangers associated with chronic pain and the benefits of holistic treatments, ... individuals who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is ...
(Date:6/24/2016)... ... , ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida attorneys ... peers for this recognition are considered among the top 2 percent of lawyers practicing ... members of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark D. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief ... a minimum wage raise to $12 an hour by 2020 and then adjusting it yearly ... lost value of the minimum wage, assure the wage floor does not erode again, and ...
(Date:6/24/2016)... NY (PRWEB) , ... June 24, 2016 , ... ... Haute Living, is proud to recognize Dr. Barry M. Weintraub as a prominent ... “the most beautiful women in the world, and the most handsome men, look ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the placement of ... President of North American Capital Sales at HTG Molecular . , ... the commercialization of the HTG EdgeSeq system and associated reagents in North America. , ...
Breaking Medicine News(10 mins):