Navigation Links
Pointlogic and Kantar Media Announce Dedicated Communication Planning Solution for Pharmaceutical Industry
Date:6/11/2013

NEW YORK, June 11, 2013 /PRNewswire/ -- Pointlogic USA has announced a partnership with Kantar Media to fuel Pointlogic's market-leading communication planning platform with Kantar Media's consumer health study. Commspoint MARS will launch in July 2013 and will be the first communications channel planning tool for the pharmaceutical industry powered by Kantar Media data. The solution integrates the Pointlogic Commspoint communications planning software and the MARS Consumer Healthcare study.

(Logo: http://photos.prnewswire.com/prnh/20130606/NY27147LOGO )

Commspoint MARS will allow Pointlogic clients, who also have subscribed to the MARS study, to develop pharmaceutical communication plans using appropriate messaging and strategy drivers related to a specific ailment. Specifically, this proprietary solution will help media planners best determine the channels to reach their targets who are searching for pharmaceutical remedies concerning various ailments.

Kantar Media's MARS OTC/DTC Study helps agencies, marketers and media make better healthcare media and marketing decisions, tying multimedia consumption to consumers' medical ailments, pharma brands, attitudes and opinions about healthcare and more.

About Kantar Media

Kantar Media provides critical information that helps its clients make better decisions about communications. It enables the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and social media monitoring. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. www.kantarmedia-healthcare.com | Twitter: @KantarMediaHC

About Pointlogic

With six offices on four continents, Pointlogic helps some of the world's most renowned media companies, creative agencies and advertisers better align their integrated marketing communications. Pointlogic provides analytics, research and software for investment questions, enabling its clients to invest confidently in their marketing, for measurable results and optimal returns.

www.pointlogic.com | Twitter:@Pointlogic


'/>"/>
SOURCE Pointlogic
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Social Media Engagement in Pharmaceutical Industry Hindered More by Internal Lack of Social Confidence than External Regulations, New Research Finds
2. BodyMedia Teams with Sleepio & A.R.O. to Support Sleep & Life Improvements
3. Agendia Launches Social Media Campaigns to Help Breast Cancer Patients with Chemotherapy Decisions
4. New Social Media Campaign Features Stories Of Individuals Who Rejected Psychiatric Diagnoses
5. Osco Pharmacists Negotiations Enter Federal Mediation
6. IMS Health Advances Cloud-Based Social Media Analytics with Acquisition of Semantelli
7. BioRestorative Therapies Appoints ProActive Capital Group as Capital Markets & Digital Media Advisor
8. MediPx Creates New Social Media Shopping Experience for Customers and Vendors
9. Ultra Clean to Present at the Piper Jaffray Technology, Media & Telecommunications Conference
10. Lilly Sets Date for 2013 Diabetes Pipeline Update to the Media and Investment Community
11. Last Minute Batch of Flu Shots made Available for Free At Naperville and Arlington Heights Immediate Care Centers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/10/2017)... -- Global Health Intelligence (GHI), the leading healthcare ... published its 2017 ranking of the Best-Equipped Hospitals in ... analysis from GHI,s hospitals database for Latin America , ... The GHI database covers 86% of the hospitals in ... points for each institution in key areas such as beds, ...
(Date:5/9/2017)... , May 9, 2017  Demonstrating its ... board of directors for the Pharmaceutical Research and ... for membership. Biopharmaceutical companies will now have to ... order to be eligible to join PhRMA. ... the board is sending a clear message that ...
(Date:5/6/2017)... Texas , May 5, 2017   Provista , ... with more than 200,000 customers, today announced Jim Cunniff ... a wealth of executive and business experience to Provista, including ... compounding pharmacy in California . He assumed ... "Jim is a great fit for Provista," says ...
Breaking Medicine Technology:
(Date:5/26/2017)... ... May 26, 2017 , ... Amir Qureshi, MD is the first physician in ... cord stimulation system. The Nuvectra™ Algovita SCS System has been FDA approved as a ... first in Arkansas to introduce the most powerful SCS system and the only stretchable ...
(Date:5/26/2017)... Fla. (PRWEB) , ... May 26, 2017 , ... ... of premium delicatessen foods, is sharing bold recipes for Memorial Day entertaining that ... your menus. , “Boar’s Head fresh sliced meats and cheeses featured in ...
(Date:5/26/2017)... ... 26, 2017 , ... After raising nearly $30,000 on Kickstarter , about ... available at a discounted crowdfunding price on Indiegogo . , “Along with creating ... wanted to bring a fidget toy to the market that was made of superior ...
(Date:5/26/2017)... ... May 26, 2017 , ... Rob Lowe acts as host and ... the series is on hiking in American. Viewers can reconnect with America as it ... of hiking. , Many consumers have looked for an inventive new place for a ...
(Date:5/26/2017)... ... ... Cross”: the personal journey of Bob Massey and his faith in the Lord. “THE ... Massey. Bob Massey is small in stature but big in character. As Johnny ... others is apparent in all of his life decisions. , “I’m in the eightieth ...
Breaking Medicine News(10 mins):