Navigation Links
Pointlogic and Kantar Media Announce Dedicated Communication Planning Solution for Pharmaceutical Industry
Date:6/11/2013

NEW YORK, June 11, 2013 /PRNewswire/ -- Pointlogic USA has announced a partnership with Kantar Media to fuel Pointlogic's market-leading communication planning platform with Kantar Media's consumer health study. Commspoint MARS will launch in July 2013 and will be the first communications channel planning tool for the pharmaceutical industry powered by Kantar Media data. The solution integrates the Pointlogic Commspoint communications planning software and the MARS Consumer Healthcare study.

(Logo: http://photos.prnewswire.com/prnh/20130606/NY27147LOGO )

Commspoint MARS will allow Pointlogic clients, who also have subscribed to the MARS study, to develop pharmaceutical communication plans using appropriate messaging and strategy drivers related to a specific ailment. Specifically, this proprietary solution will help media planners best determine the channels to reach their targets who are searching for pharmaceutical remedies concerning various ailments.

Kantar Media's MARS OTC/DTC Study helps agencies, marketers and media make better healthcare media and marketing decisions, tying multimedia consumption to consumers' medical ailments, pharma brands, attitudes and opinions about healthcare and more.

About Kantar Media

Kantar Media provides critical information that helps its clients make better decisions about communications. It enables the world's leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers' reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and social media monitoring. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. www.kantarmedia-healthcare.com | Twitter: @KantarMediaHC

About Pointlogic

With six offices on four continents, Pointlogic helps some of the world's most renowned media companies, creative agencies and advertisers better align their integrated marketing communications. Pointlogic provides analytics, research and software for investment questions, enabling its clients to invest confidently in their marketing, for measurable results and optimal returns.

www.pointlogic.com | Twitter:@Pointlogic


'/>"/>
SOURCE Pointlogic
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Social Media Engagement in Pharmaceutical Industry Hindered More by Internal Lack of Social Confidence than External Regulations, New Research Finds
2. BodyMedia Teams with Sleepio & A.R.O. to Support Sleep & Life Improvements
3. Agendia Launches Social Media Campaigns to Help Breast Cancer Patients with Chemotherapy Decisions
4. New Social Media Campaign Features Stories Of Individuals Who Rejected Psychiatric Diagnoses
5. Osco Pharmacists Negotiations Enter Federal Mediation
6. IMS Health Advances Cloud-Based Social Media Analytics with Acquisition of Semantelli
7. BioRestorative Therapies Appoints ProActive Capital Group as Capital Markets & Digital Media Advisor
8. MediPx Creates New Social Media Shopping Experience for Customers and Vendors
9. Ultra Clean to Present at the Piper Jaffray Technology, Media & Telecommunications Conference
10. Lilly Sets Date for 2013 Diabetes Pipeline Update to the Media and Investment Community
11. Last Minute Batch of Flu Shots made Available for Free At Naperville and Arlington Heights Immediate Care Centers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/27/2017)... MIAMI , Sept. 27, 2017  Commended for their ... recent notable awards. Ranked as number one in the South ... ninth time in Inc. 5000 yearly list, the national specialty ... CEO, Armando Bardisa will soon be honored by ... Set to receive his award ...
(Date:9/25/2017)... , Sept. 25, 2017   Montrium , ... File solutions, today—from the IQPC Trial Master Files ... , NL)—announced that EastHORN Clinical Services has selected ... programs and TMF management. EastHORN, a leading European ... platform to increase transparency to enable greater collaboration ...
(Date:9/23/2017)... Pa. , Sept. 22, 2017 Janssen ... a complete response letter from the U.S. Food and ... seeking approval of sirukumab for the treatment of moderately ... letter indicates additional clinical data are needed to further ... moderately to severely active RA. ...
Breaking Medicine Technology:
(Date:10/13/2017)... Abilene, Texas (PRWEB) , ... October 13, 2017 , ... ... publication this week that explains one of the most popular and least understood books ... seems like cryptic and puzzling descriptions that have baffled scholars for centuries. Many have ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader in agile ... a contract by the Center for Medicare and Medicaid Services (CMS). The Enterprise ... use of Agile methodologies in a consistent and high value manner across CMS ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... “America On ... Christian identity. “America On The Brink” is the creation of published author, William ... several great-grandchildren. As a WWII veteran, he spent thirty years in the Navy. ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent and San Francisco dentists, ... cutting-edge Oventus O2Vent technology. As many as 18 million Americans are estimated to ... breathing. Oral appliances can offer significant relief to about 75 percent of people ...
(Date:10/12/2017)... WAUSAU, Wis. (PRWEB) , ... October 12, 2017 ... ... formulated standard products to meet the demand of today’s consumer and regulatory authorities ... team of probiotic experts and tested to meet the highest standard. , ...
Breaking Medicine News(10 mins):