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Pipeline/Commercial Insight: Supportive Care in Oncology - Innovation and Market Growth Limited to Bone Metastases Management and Emerging Supportive Care Challenges Reports Now Available on ReportsandReports
Date:2/16/2010

The supportive care market will shrink at a CAGR of -0.6%, with sales dropping from $10.3 billion in 2008 to $9.3 billion in 2018. This is due to the effect of patent expiry and generic/biosimilar erosion, as well ongoing restrictions on use of erythropoietins. Pipeline launches during this time will be insufficient to offset this sales decline.

In 2008, Neulasta (pegfilgrastim; Amgen/Kyowa Kirin) and Neupogen (filgrastim; Amgen/Kyowa Kirin) were the leading supportive care brands, with sales well over $1 billion. Despite facing patent expiry and the increasing threat of biosimilar entry, Neulasta and Neupogen will remain in the top three in 2018, along with Prolia (denosumab; Amgen).

Growth in the market will come mainly from expanded use of current products into new indications and markets. The current pipeline is relatively sparse, however, the greatest breakthrough will occur via Prolia (denosumab; Amgen) for bone metastases. The greatest future growth will come from development in emerging supportive care challenges.

    Reasons to Purchase

    - Quantify the performance of each of the marketed oncology supportive
      care brands in the seven major markets over the period 2008 to 2018
    - Acquire a detailed account of oncology supportive care brand dynamics
      and the events that drive and limit their market growth
    - Benchmark the oncology supportive care brands against their
      generics/biosimilars and align their 7MM performance with a rest of
      world snapshot

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