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Pierrel Research USA Launches Orabloc™ a New Purer Articaine
Date:5/10/2011

ierrel SpA and a key team leader in the development of Orabloc, "Orabloc offers the same rapid onset of action that dentists expect from existing Articaine: anesthesia within 1-9 minutes, with complete anesthesia lasting about 1 hour for infiltrations, up to 2 hours for nerve block. Additionally, our aseptic manufacturing process provides significantly increased shelf life for Orabloc—up to 24 months at 25°C (77°F), compared to 18 months shelf life for terminally sterilized Articaine.

Orabloc will be available through Patterson Dental (www.pattersondental.com), one of the largest dental product distributors in North America. "We're quite pleased to be working with Patterson on this very important launch," said Michael Laird, RPh, and CEO for Pierrel Research USA. "Patterson is one of the oldest and most respected dental distributors in the business with $2.2 billion in annual revenue and a huge, loyal dental audience. They have put significant resources behind the launch of Orabloc, including the importation and stocking of sufficient product to meet US demand and the training of their entire dental sales force."

Based on its unique product profile and the fact that dentists now have more choice, Orabloc stands to gain a significant share of the $210 million US dental anesthetic market. According to sources, Pierrel is aiming for a 15-20% share within the next few years. With Patterson's sales force of 1100 representatives calling on some 80,000 dentists per year, Orabloc could dominate the Articaine segment. If US dentists follow the trend in Europe, it is very possible that the Articaine segment could become the preferred dental anesthetic.

Orabloc will be launched officially in the US at the California Dental Association in Anaheim, California, May 12-14, 2011. A press conference will be held on Thursday, May 1
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SOURCE Pierrel Research USA, Inc.
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