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Physicians to Pharmas: Provide Patient Services or Face Irrelevance
Date:7/17/2014

hey understand that to succeed in an outcomes-based reimbursement model, they need to engage patients more. Pharma can provide them tools to help with this."
  • James Avallone, Director of Physician Research, adds: "Pharma-provided patient support services represent a tremendous opportunity for pharma to engage physicians and a multi-channel effort by brands is warranted. In 2014, product-focused features are no longer the only piece of the puzzle."
  • Webinar:

    • Decision Resources Group will present a client-only webinar based on this Manhattan Research study, entitled ePharma Physician® 2014: Enhancing Digital Physician Engagements. Presented by James Avallone, Director of Physician Research, the webinar will take place at 2 pm EDT on July 30th, 2014.  For more information, click here.

    About ePharma Physician®

    ePharma Physician® is a Manhattan Research study and advisory service exploring adoption of digital channels for prescription drug information, including various types of online promotion programs and customer service options from pharmaceutical companies.  Tablet-assisted in-person sales interactions with physicians—and their impact on clinical decisions and satisfaction—are also assessed. ePharma Physician®  insights are based on an in-depth, online study fielded  in Q2 2014 among  1800+ US physicians who use digital channels for pharma resources and connecting with reps (97 percent of all practicing physicians).  Every Manhattan Research study is rewritten annually.

    Key topics addressed in the research include:

    • Online Promotion
    • Product Information-Seeking Beha
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    SOURCE Decision Resources Group
    Copyright©2014 PR Newswire.
    All rights reserved

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