Navigation Links
Physicians to Pharmas: Provide Patient Services or Face Irrelevance
Date:7/17/2014

BURLINGTON, Mass., July 17, 2014 /PRNewswire/ -- Decision Resources Group's new Manhattan Research study, ePharma Physician® 2014, indicates that physicians are looking to pharmaceutical companies to help them keep patients engaged in their healthcare by providing patient services. The study shows strong physician interest in patient support and resources from pharma, along with an expectation that the industry will take a leadership role in developing tools to help keep patients on track and improve patient outcomes. These findings come as Accountable Care Organizations and Meaningful Use Stage 2 incentives are pushing patient engagement to the forefront for healthcare providers and systems.

Key findings from the ePharma Physician® 2014  study include:

  • Seven out of ten ePharma Physicians somewhat or strongly agreed that pharmas must provide more resources and services alongside drugs and treatments to stay relevant in the emerging healthcare system
  • Thirty-five percent of ePharma Physicians said pharmas have a key role to play in driving progress in defining and meeting patient outcomes
  • One in five ePharma Physicians strongly agreed that they were interested in using patient resources from pharma that would help them meet patient outcomes goals
  • Sales reps are the top source from which ePharma Physicians want to learn about patient support and resources from pharma, followed by professional journals or websites intended for a healthcare professional audience and by email newsletters from pharma

Comments from Decision Resources Group experts:

  • Monique Levy, VP of Research, said: "Physicians are connecting the dots. They understand that to succeed in an outcomes-based reimbursement model, they need to engage patients more. Pharma can provide them tools to help with this."
  • James Avallone, Director of Physician Research, adds: "Pharma-provided patient support services represent a tremendous opportunity for pharma to engage physicians and a multi-channel effort by brands is warranted. In 2014, product-focused features are no longer the only piece of the puzzle."

Webinar:

  • Decision Resources Group will present a client-only webinar based on this Manhattan Research study, entitled ePharma Physician® 2014: Enhancing Digital Physician Engagements. Presented by James Avallone, Director of Physician Research, the webinar will take place at 2 pm EDT on July 30th, 2014.  For more information, click here.

About ePharma Physician®

ePharma Physician® is a Manhattan Research study and advisory service exploring adoption of digital channels for prescription drug information, including various types of online promotion programs and customer service options from pharmaceutical companies.  Tablet-assisted in-person sales interactions with physicians—and their impact on clinical decisions and satisfaction—are also assessed. ePharma Physician®  insights are based on an in-depth, online study fielded  in Q2 2014 among  1800+ US physicians who use digital channels for pharma resources and connecting with reps (97 percent of all practicing physicians).  Every Manhattan Research study is rewritten annually.

Key topics addressed in the research include:

  • Online Promotion
  • Product Information-Seeking Behaviors
  • Pharma Digital Assets
  • Beyond the Pill
  • The Rep-Physician Relationship in 2014
  • Tablet-Reps
  • Clinical Decision Factors
  • Publishers

For more information, click here or email solutions@manhattanresearch.com.

About Decision Resources Group

Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Decision Resources Group's Manhattan Research product line offers insights and analysis on digital health trends among healthcare professionals and consumers in the Americas, Europe and Asia-Pacific. Find out more at www.manhattanresearch.com and www.DecisionResourcesGroup.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact:

Chris Comfort
Decision Resources Group
781-993-2597
ccomfort@dresourcesgroup.com

Logo - http://photos.prnewswire.com/prnh/20130103/MM36768LOGO


'/>"/>
SOURCE Decision Resources Group
Copyright©2014 PR Newswire.
All rights reserved

Related medicine technology :

1. American Academy of Family Physicians Foundation Launches Cities for Life
2. CentraState and Freehold Radiology Group train physicians from China
3. New Published Guidelines to Help Physicians Diagnose and Treat Lupus Kidney Disease
4. Ameritox Announces Educational Resources to Help Physicians Navigate Complex Compliance Issues
5. "AWAKEN" Survey Finds Only 50 Percent of Americans Understand Significant Health Impact of Narcolepsy, and Many Physicians Not Comfortable Diagnosing the Sleep Disorder
6. Physicians Practice Recognized for Print and Digital Excellence
7. HealthWarehouse.com and Northwest Physicians Network Partner to Provide Exclusive Discount Pharmacy Services to Patients
8. The American Society of Interventional Pain Physicians Announces Guidelines for Responsible Prescribing of Pain-Killers for Chronic Non-Cancer Pain
9. Homecare Community Dismayed that Medicare Will Start Prior Authorization for Wheelchairs without a Clinical Template for Physicians to Document Need
10. Physicians Find Medical Billers and Coders Within 48 Hours of Posting Jobs with MBC
11. Physicians Capital Investments, Physicians Capital Markets, and EDGE Realty Capital Markets announce a new strategic initiative
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... June 23, 2016 Research and Markets ... Issue 52" report to their offering. ... treatment creates a favourable commercial environment for MedImmune to enter. ... base that will serve to drive considerable growth for effective ... serve to cap sales considerably, but development is still in ...
(Date:6/23/2016)... RIDGE, Ill. and INDIANAPOLIS ... of students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship ... The 2016 scholarship winners, announced today online at ... to let type 1 diabetes stand in the way ... Diabetes has supported the Foundation,s scholarship program since 2012, ...
(Date:6/23/2016)... , June 23, 2016  Guerbet announced today ... Inc.,s Supplier Horizon Award . One ... Guerbet was recognized for its support of Premier members ... through clinical excellence, and commitment to lower costs. ... receive this recognition of our outstanding customer service from ...
Breaking Medicine Technology:
(Date:6/26/2016)... ... ... Kasmer, a legally blind and certified personal trainer is helping to develop a weight loss ... plans to fix the two major problems leading the fitness industry today:, ... , They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand ... project," said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s ... within Final Cut Pro X . Simply select a ProHand generator and drag ...
(Date:6/25/2016)... ... 2016 , ... Conventional wisdom preaches the benefits of moderation, whether it’s a ... the bar too high can result in disappointment, perhaps even self-loathing. However, those who ... , Research from PsychTests.com reveals that behind the tendency to set ...
(Date:6/24/2016)... ... 24, 2016 , ... The Pulmonary Hypertension Association (PHA) learned ... receive two significant new grants to support its work to advance research and ... by recognizing patients, medical professionals and scientists for their work in fighting pulmonary ...
(Date:6/24/2016)... ... ... People across the U.S. are sharpening their pencils and honing their writing skills ... patients and their families pay tribute to a genetic counselor by nominating him or ... Counselors (NSGC) Annual Education Conference (AEC) this September. , In April, Genome magazine ...
Breaking Medicine News(10 mins):