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Physicians Reconsider Implications of Enhance Trial
Date:2/7/2008

abilized, some physicians surveyed by FirstImpact are still planning to switch patients away from Vytorin to therapies such as generic Zocor, Crestor, and Lipitor."

"FirstImpact Reports recruits physicians from the P\S\L Group Healthcare Advisory Board, a community of over 400,000 physicians around the world. For the initial survey, FirstImpact was able to immediately interview 100 US-based physicians within 48 hours following the release of the ENHANCE trial results to gauge their initial reactions to this breaking news," explains Balas. "Two weeks later we conducted a follow-up survey with an additional 120 physicians. FirstImpact Reports are able to immediately measure physicians' reactions to news events because we have unique access to a proprietary panel of over 400, 000 physicians world-wide."

The FirstImpact: ENHANCE trial results - physicians evolving reactions report can be ordered online at http://www.firstwordplus.com/FirstImpactReports/index_vytorin_2.jsp.

About FirstImpact Reports

FirstImpact Reports measure the impact of important medical news on the attitudes and prescribing intentions of practicing physicians, based on market research with physicians. FirstImpact Reports are for industry professionals who need to immediately understand the impact of breaking news.

For more information about this report or other FirstImpact Reports contact Dominique Balas at (514) 938-5480 or by email at info@firstimpactreports.com. FirstImpact Reports is located at 24 West 40th Street, Suite 950, New York, NY, 10018.

CONTACT: Julie Laitin (212) 286-2424

Email: jlaitin@julielaitin.com


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SOURCE FirstImpact Reports
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