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Physicians Eagerly Await Xarelto but Generic Price Advantage Could be a Sticking Point
Date:3/17/2010

CAMBRIDGE, Mass., March 17 /PRNewswire/ -- Sermo (http://www.sermo.com), the world's largest online community for physicians, today announced the results of a new Sermo Category Report titled "Anticoagulant Therapies: Physicians Social Media Conversations." The report analyzes a full year of peer-to-peer conversations about blood clotting, anticoagulation, anti-platelet, and thrombolytic treatments. According to the findings, although physicians highly anticipate Xarelto (Bayer/ Johnson & Johnson), they have concerns about its safety and cost. Many physicians note that generics will likely benefit from an assumed price advantage even though the potential for Xarelto is high.

"Physicians constantly need to walk a fine line, weighing the risk of stroke against the risk of bleeding," said Dr. Adam Sharp, Chief Medical Officer at Sermo.  "If Xarelto can help balance these risks through an oral, non-monitored treatment, it has a lot of potential to encourage compliance and improve patient satisfaction.  Physicians on Sermo are optimistic to see if Xarelto can deliver on this promise, but still have questions about safety and cost."


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