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PhotoMedex Launches New Patient-Focused XTRAC Laser Website
Date:11/16/2010

MONTGOMERYVILLE, Pa., Nov. 16, 2010 /PRNewswire/ -- PhotoMedex, Inc. (Nasdaq: PHMD), a global skin health medical technology company, announced today the launch of its newly designed and engineered website. The new site, www.XTRACLASER.com, introduces and integrates a strong educational component, as well as a valuable support system for our physician partners and their patients.

PhotoMedex is a global skin health medical technology company that provides integrated disease management and aesthetic anti-aging solutions through complementary laser and light-based devices and science-based aesthetic products.  Through its four flagship brands – XTRAC®, NEOVA®, Omnilux™ and Lumiere - PhotoMedex provides products and services that address skin diseases and skin conditions which include psoriasis, vitiligo, acne, and photodamage. The website showcases the Company's market leading XTRAC® Excimer Laser Therapy, a very safe and highly effective treatment for psoriasis, vitiligo, and other inflammatory skin disorders.  A core feature of the website is a built-in "hot line" providing prospective patients with an opportunity to call the XTRAC® TeleCare Center and speak directly with highly experienced clinical specialists about the XTRAC® Laser Therapy.  The specialists can also assist those interested in making appointments with physicians experienced in providing XTRAC® Laser treatments.

"PhotoMedex's growing and dynamic web presence emphasizes the Company's commitment to innovation, brand building, and to providing our physicians and patients with the best information and experience," said Dennis McGrath, CEO of PhotoMedex.

About PhotoMedex

PhotoMedex is a leader in the development, manufacturing, and global marketing of dermatology products and techniques fo
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SOURCE PhotoMedex, Inc.
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