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Phonak Successfully Hosts Hearing Care for Adults 2009 Conference
Date:11/25/2009

and continents, beginning with the sessions and continuing throughout the social program."

Key sessions of the conference centered around the questions of screening adults for hearing loss, whether the current audiological approaches meet the needs of older people, how services and products might be adapted to ideally fit the needs of the elderly and what role early intervention and prevention play.

During his presentation, Dr. Robert W. Sweetow from the University of California focused on the idea that communication not only encompasses hearing, but also listening skills, cognitive-based interpretation and communication strategies, and as such, that hearing aids should be provided in the context of an integrated rehabilitation plan that takes the entire communication spectrum into account.

Andi Vonlanthen, Vice President, Group Product Development and Dr. Stefan Launer, Vice President Advanced Concepts and Technologies, from Phonak AG, Switzerland, spoke of the importance of user ergonomics, signal processing and wireless connectivity in hearing solutions to meet the specific needs of the senior population.

"A major challenge for older users is the ability to interact with the hearing systems," Andi Vonlanthen said about the challenges of providing high-tech solutions for the older generations. "The user interfaces need to be designed in such a way that they are intuitive and manually easy to use for any hearing aid user, and especially elderly people."

The participant feedback was inline with the host and the speakers' assessment. The excellent speaker line-up and the comprehensive content were highly appreciated. The dexterity and cognition issues were considered as most relevant, and a major take-away for the participants was the need to take a holistic approach when working with elderly clientele. The participants were unanimous in their statements that the elderly already represent a growing proportio
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