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Philips Showcases Interventional Radiology Solutions to Support Growing Need For Minimally-Invasive Procedures
Date:11/30/2009

CHICAGO, Nov. 30 /PRNewswire/ -- Minimally-invasive procedures are increasingly replacing more costly open surgery, particularly in oncology, cardiology and women's health applications. With a global market for image-guided navigation expected to reach $600 million by 2015, clinicians are embracing the advantages offered by minimally-invasive procedures, including shorter patient recovery times, greater patient comfort and faster patient throughput.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091130/NY17556LOGO )

On display at this year's Radiological Society of North America (RSNA) annual meeting, Royal Philips Electronics ( PHG, AEX: PHI) is highlighting its portfolio in the field of interventional radiology/oncology. The company is developing innovative image-guidance technologies for increasing the range and quality of minimally-invasive interventions and therapies. Philips is also working on solutions to integrate images from different sources into a single, combined image, as well as to add navigational information of instruments to these images. This increases the confidence of interventional clinicians in clinical decision making and ultimately helps improve patient care.

"Across most surgical disciplines, minimally-invasive methods are becoming the standard since the procedures can help reduce overall healthcare costs and improve efficiencies," said Bert van Meurs, senior vice president of Interventional X-ray, for Philips Healthcare. "However, this growth requires a significant amount of knowledge as techniques and technologies evolve. Built upon our strengths in advanced imaging and long history in collaborative partnerships, Philips is committed to delivering image-guided interventions and therapy solutions that help ease the demands of complex procedures."

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