ATLANTA, Sept. 23, 2013 /PRNewswire/ -- At the 55th American Society for Radiation Oncology (ASTRO) annual meeting, September 22-25 in Atlanta, Royal Philips (NYSE: PHG, AEX: PHIA) will feature the latest innovations that address efficient and personalized radiation oncology care for patients and their clinicians.
The Philips solutions featured at ASTRO 2013 have been developed in collaboration with healthcare clinicians to transform oncology care together by saving lives and improving quality of care for cancer patients. Philips radiation oncology solutions span the continuum of care – from decisions and staging, through treatment planning, delivery and follow-up, to the ongoing care of the patient in the hospital and at home – to improve patient care, provide excellent value and expand access to care.
"At Philips, we are committed to improving care for oncology patients, and to delivering meaningful innovations that directly address the challenges faced by clinicians – from diagnosis to therapy guidance to follow-up," said Gene Saragnese, executive vice president and chief executive officer of Philips Imaging Systems. "We are dedicated to improving and saving lives through innovation, delivering solutions that offer advanced image quality and real-time collaboration for clinicians, along with low dose and better, more personalized care for patients."
Philips, the #1 Overall Imaging Equipment Vendor[i], is showcasing several new product features that demonstrate the company's commitment to partnering with radiation oncology healthcare providers to transform patient care.
Successful radiation cancer therapy depends on the flexibility and quality of the radiation therapy plan. Philips is introducing the Ingenia MR-RT Oncology Configuration as a comprehensive solution that allows radiation oncology departments to smoothly integrate MR imaging into their CT-based radiation treatment planning workflow. With the Ingenia MR – the first-ever digital broadband MR – as its backbone, this solution is designed to provide clinicians with high-quality MR images that can improve the detail of the image for defining tumor contours through excellent soft-tissue contrast.
The state-of-the-art 70cm wide-bore Ingenia scanner provides superb imaging capabilities and easily accommodates a flat table top and a variety of MR-compatible accessories for imaging in the radiation therapy treatment position. Reproducible patient positioning is further supported by the external laser positioning system.
This dedicated solution focuses on improving workflow for clinicians and includes customized MR imaging protocols for brain, head and neck, prostate and female pelvis, quality assurance tools, as well as tailored training for radiation oncology staff consisting of on-site and Webcast-based modules.
Through collaboration with clinicians, Philips is able to fully integrate the imaging, simulation, planning, and therapy tools required to deliver efficient and personalized radiation oncology care for patients. Philips oncology-focused imaging solutions drive clinical performance, enhance patient experience and ensure economic value. Additional Philips products that will be showcased at ASTRO include:
"Philips has a more than 20-year history in radiation oncology innovations that have provided groundbreaking solutions for physicians and their patients," said Mr. Saragnese. "The products and solutions featured at ASTRO 2013 continue this legacy, working to improve the quality of care for patients with cancer."
In addition to its product portfolio, Philips also supports the oncology community through the Philips Cancer Center Program, an initiative in collaboration with leading oncology solutions providers to address both the clinical and business challenges of multidisciplinary care. Philips offerings through the program now include cancer center strategic planning and development, business model alignment, operational and legal structuring, capitalization and financing.
Visit Philips at ASTRO 2013 in Atlanta at booth #1832 from September 22-25. For more information, please go to http://www.healthcare.philips.com/us_en/about/events/astro.
For further information, please contact:
Tel: +1 978 760 9007
Tel: +978 273 9692
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
i Philips Healthcare is the Overall Performance Leader in Imaging Equipment 2013 Best in KLAS Awards: Medical Equipment & Infrastructure report. Philips received Best in KLAS awards for five of its imaging products including Ingenia 1.5T and 3.0T Magnetic Resonance (MR) noted above. Philips Pinnacle 3 Treatment Planning Software was also top rated by KLAS during 2013.
|SOURCE Philips Healthcare|
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