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Philips Enters North American Mammography Market, Underscoring its Global Commitment to Women's Health Care
Date:10/31/2011

ANDOVER, Mass., Oct. 31, 2011 /PRNewswire/ -- Royal Philips Electronics (AEX: PHI, NYSE: PHG) today introduces MicroDose Mammography, a full-field digital mammography (FFDM) solution that offers a lower radiation dose, as compared to other FFDM systems, without compromising image quality. The addition of MicroDose to Philips' already robust breast health portfolio marks an important step for the company's focus on women's health care, and underscores its commitment to pioneering innovative solutions to help diagnose breast cancer, with a focus on patient safety.

October marks National Breast Cancer Awareness Month, and while Philips recognizes great strides have been made in breast cancer awareness and treatment, the company understands that there remains much to be accomplished. Mammography is the primary tool used to aid in the early detection and diagnosis of the disease. Studies show that mammograms can often spot tumors up to two years before they might be felt and are recommended by the American Cancer Society every year for women starting at the age of 40. Unfortunately, according to the American Cancer Society's Cancer Prevention & Early Detection Facts & Figures 2011 report, globally 1.3 million women are still diagnosed with breast cancer each year, and in the United States mammography usage has not increased since 2000.

Philips is revolutionizing mammography by providing a more comfortable, relaxed and faster mammogram experience, with lower radiation exposure. The company hopes to remove the barriers that may prevent more women from getting their annual mammogram. Now, Philips MicroDose offers clinicians the ability to deliver high-quality breast images at up to a 50 percent reduction in dose as compared to other FFDM systems, without compromising clinical image quality. In fact, studies report clinicians using a significantly lower average radiatio
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SOURCE Royal Philips Electronics
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