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Philips Debuts New Affiniti Ultrasound System at the European Society of Cardiology Congress 2014
Date:8/30/2014

ANDOVER, Mass., Aug. 30, 2014 /PRNewswire/ -- Royal Philips (NYSE: PHG, AEX: PHIA) today announced the launch of Affiniti, a new ultrasound system designed to enable global hospitals and health systems to overcome the demands of increasing patient volumes and cost pressures. Making its debut at the European Society of Cardiology (ESC) Congress 2014 in Barcelona this week, Affiniti provides innovative technology to help radiology/ultrasound departments facing more patients with fewer resources deliver high quality patient care.

"Affiniti was designed with the everyday challenges of healthcare professionals in mind," said Vitor Rocha, CEO and Senior Vice President of Ultrasound for Philips Imaging Systems.   "We have leveraged more than 45 years of ultrasound innovation to deliver a reliable system that combines the excellent image quality our customers expect for fast, confident diagnosis, with advanced tools to help them improve efficiency and workflow and allow for the very best standard of care."

Built on the same architecture as Philips' ground breaking EPIQ ultrasound, Affiniti meets the needs of physicians who are challenged with treating large volumes of patients on any given day. Philips collaborated with hundreds of physicians around the world, who provided feedback to help inform Affiniti's ergonomic design, which led to an intuitive, easy-to-use system. Philips put the system through 4,500 hours of reliability testing with the demands of a busy medical practice and heavy workload in mind.

"With our high patient volume, cost pressures and throughput demands, my department/clinic/facility needs a sys
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SOURCE Royal Philips
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