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Philips Answers the Call for Worldwide Access to Advanced Imaging Systems for Diagnosis and Treatment
Date:11/30/2011

CHICAGO, Nov. 30, 2011 /PRNewswire/ -- Delivering on its Imaging 2.0 commitment to provide global access to leading edge imaging solutions, Royal Philips Electronics (NYSE: PHG, AEX: PHI) today showcased several new additions to its product portfolio, greatly expanding the offering to deliver the right solution at the right price point catering to a diverse, global customer base. At the 97th annual meeting of the Radiological Society of North America (RSNA), November 27 - December 2, Philips is demonstrating its commitment to ensuring clinicians have access to high-quality, cost-effective imaging technology.

Increasing clinician demand for this wide range of imaging solutions is driven by the need for easy-to-use, full-featured products designed to handle large volumes of work. In addition, these solutions must meet the specific needs of clinicians in growth geographies as well as in mature markets where demand for these products is particularly high in rural areas. Globally, more than two billion people struggle to get access to the most basic forms of imaging, according to data provided by the World Health Organization (WHO).

"Ultrasound is unavailable or inaccessible in many of the world's most impoverished regions," said Dr. Kristen DeStigter, president and co-founder of Imaging the World, a non-profit organization that joined forces with Philips in early 2011 to help improve the quality of people's lives and health care in African countries such as Uganda, through meaningful health care solutions, education and research. "With the Philips alliance, we are able to offer a revolutionary approach to diagnostic care. By integrating ultrasound technology with education and a network of dedicated professionals, we are bringing medical expertise and quality health care to those who need it most."

Specifically, there is a high demand for products in countries such as China and India, as both countries have health care policies in place targeted
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