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Pharmafusion360° provides comprehensive suite of data analytics for pharmaceutical and biotech industries
Date:7/25/2018

Privately held Pharmafusion LLC offers its clients an all-inclusive, cloud-based business analytics platform designed specifically for the pharmaceutical and biotech industries. Essentially a one-stop-shop for fresh data, the company’s core product, Pharmafusion360°, delivers customizable reports and dashboards rapidly from diverse data sources to support commercialization efforts. Based on an award-winning approach developed by company founder and chief executive officer Jonathan Retano, along with a team of forward-thinking healthcare professionals, Pharmafusion360° provides insight from nearly 50 subject areas from a multi-dimensional enterprise data warehouse built explicitly for pharma. The data is presented via web and tablet enabled reports and executive dashboards essential for business analytics.

“Pharmafusion is about more than technology,” says Retano. “It’s about analytics, answers, and action. It is about the right people having the right information at the right time in an easy to understand format. Having the data integrated into one solution allows us to combine data sets for deeper insights. Without an integrated solution this cross pollination could not happen. We like to describe it as ‘Smart TV for pharma.’ Pharmafusion360° cost-effectively provides any ‘channel’ our clients may want, in an easy to use and visually appealing way. Just as with television where you can watch any program at any time, Pharmafusion has channels for professionals in marketing, finance, trade, managed-care, sales, clinical, business development, and regulatory. We provide our clients with the means to answer questions that are critical when it comes to business analytics for commercial pharmaceutical and biotech operations in both the branded and generic markets. There is something for everyone.”

An industry veteran, Retano, who has been featured in Pharmaceutical Commerce and CFO magazines, leaned heavily on his experience to develop an easily accessible, prebuilt, and user-friendly suite of proprietary results-oriented services. His company’s executive dashboards provide comprehensive and easy-to-interpret visualizations, providing snapshots of key business insights to assist in charting the course for business success. The platform is designed to offer insights to “C-suite” leaders, analysts and everyone in between.

“As a sales director I am tasked to drive scripts, market share, and profitability,” says John McLaughlin, sales director at Mission Pharmacal Company. “However, there are many factors that influence my ability to succeed, such as coverage, pricing, stocking, rebates, and much more. I need easy to use and clear tools to understand those factors and drive my team at the physician level. Having worked at many companies, I have never seen a more comprehensive pulling together of all this information that presents in a way to make it actionable in the field than Pharmafusion360°. I believe this platform is very useful for any sales directors and VPs in the industry.”

While there may be internal resources available for analytics, utilizing an external partner such as Pharmafusion whose sole focus is pharma business analytics can create momentum and synergy to move the organization’s analytics capacity forward.

“Our entire business model is built on having a complete, single integrated, turnkey solution and customizing our offering to meet the needs of our client partners,” says Retano. “Having nearly 20 years’ experience on the corporate side of the industry, I understand the necessary information leadership teams rely on to successfully operate their companies. I also understand that now is the time many corporations are planning and budgeting for 2019. It makes sense to start a conversation with our team now to properly budget to help meet those needs and assure success.”

About Pharmafusion:

Pharmafusion LLC, a privately held company located in East Norriton, Pennsylvania, is a one-stop-shop for pharmaceutical and biotech companies searching for comprehensive data analytics for a wide range of key business performance indicators. Supported by “in the trenches” experience on the corporate side of the industry, Pharmafusion provides client partners in marketing, finance, trade, managed-care, sales, clinical, business development, and regulatory with the information required to aid in successful commercialization efforts. The company’s primary offering, Pharmafusion360°, goes beyond the breadth of what others in the industry provide, and does so with a quality of functionality and service that is unparalleled. Pharmafusion’s current client base represents more than $25 billion in sales.

To learn more about Pharmafusion and its flagship offering, Pharmafusion360, please visit pharmafusion360.com or email Jonathan Retano at jon(at)pharmafusion360.com.

Read the full story at https://www.prweb.com/releases/pharmafusion360_provides_comprehensive_suite_of_data_analytics_for_pharmaceutical_and_biotech_industries/prweb15648134.htm.


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