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Pharmacists Report Patients do not Treat Cold and Flu Symptoms Early Enough, New Survey Shows
Date:11/10/2009

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Other key findings from the survey include:

  • Eighty-five percent of pharmacists agree the economy has increased the number of patient questions about OTC products.
  • Eighty-one percent of pharmacists agree that more patients are opting to purchase OTC medications versus filling prescriptions due to the economic downturn.
  • Eighty-one percent of pharmacists report making five or more recommendations per day for OTC cold and flu products.

"We know from the survey that pharmacists are making a fair amount of daily recommendations for OTC products," says Dr. Eckel. "Those who believe it's important for patients to seek treatment early, at the first sign of cold symptoms, are recommending oral zinc-based remedies, like Zicam, in order to shorten the duration and severity of a cold."

About the Survey

The survey, conducted in September 2009, was based on a nationally representative random sample of 505 pharmacists working in independent and chain pharmacies. The sample frame was developed using Medical Marketing Service, Inc.'s Pharmacies list, that includes more than 68,000 pharmacies and is updated monthly. Only one pharmacist was allowed to respond per pharmacy. Richard Day Research, Inc. was responsible for survey design, data analysis and reporting.

About Zicam Cold Remedy

Most cold medicines are designed to mask cold symptoms; however, Zicam Cold Remedy is different. When taken at the first sign of a cold (within the first 24-48 hours), Zicam Cold Remedy products, which use propriety formulations of zinc gluconate and zinc acetate as the active ingredients, reduce the duration and severity of the common cold when used as directed. Two new Cold Remedy items, Zicam Cold Remedy Zavors and Zicam Cold Remedy Plus Liqui-Loz, are also available on retailer shelves this cold season.

About Matrixx Initiatives, Inc.

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SOURCE Matrixx Initiatives, Inc.
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