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Pharmaceuticals Learning the Language of the New Healthcare Landscape
Date:8/1/2014

CHAPEL HILL, N.C., Aug. 1, 2014 /PRNewswire/ -- With monumental health reform coming into effect, the pharmaceutical industry is learning to speak a second language. Clinical efficacy is no longer the sole driver of industry success- new agencies established under the ACA like PCORI are directing roughly $1 billion a year towards outcomes research. With a variety of new entities and environments, the federal healthcare ecosystem is changing, and pharma is beginning to speak the new language of outcomes and managed markets to the right people in order to remain competitive.

Research conducted by Best Practices, LLC found that the most aggressive players in this new landscape are not the largest pharma companies, but mid-sized ones. 71% of mid-cap pharma companies have government affairs staff located directly in Washington, DC, while 83% of large pharma companies run their public policy arms out of their corporate headquarters. This statistic is critical, as in-person meetings were rated by the study participants as the most effective method for transmitting information to federal officials, three times as much as the next-most preferred communication channel.                  

Around 40% of the industry meets on a weekly basis with healthcare officials, but 6% get daily access. So the decision to locate public policy staff on corporate campuses and outside of the capital has major ramifications for how pharma talks to government.

The related report, "Managing Healthcare Reform: Winning Strategies for Engaging the Government Ecosystem That Shapes Healthcare Policy," contains detailed data and research on other areas of interest for GA&PP personnel in the pharmaceutical industry.          
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SOURCE Best Practices, LLC
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