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Pharmaceutical and Biotech Executives Must Manage and Optimize Key Opinion Leaders or Fall Behind in the Marketplace
Date:6/13/2010

CHAPEL HILL, N.C., June 11 /PRNewswire/ -- Key Opinion Leaders (KOLs) possess a credibility earned through experience and their relationships in their therapeutic area. As a result, KOLs can serve as natural resources for pharmaceutical companies in terms of generating market interest and providing knowledge about specific drugs.

In the ever-changing business environment all life sciences companies face, it is crucial that executives make proper decisions in utilizing and managing the KOLs they work with.

With this in mind, Best Practices, LLC offers its newest thought leader service that provides access to hundreds of best practices in regards to KOL utilization and management. For more information on our services, click here http://www3.best-in-class.com/oe4.htm.

Executives must constantly examine their structure and processes to find improvements for working with their KOLs, and Best Practices, LLC's tools and resources have guided KOL managers for nearly two decades.

This information has been consolidated into the Thought Leadership Excellence Services, a comprehensive package that provides primary research from leading pharmaceutical and biotech companies, as well as case examples of successful practices with KOLs. This service is an essential guide to planning, implementing, and maintaining a pr
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SOURCE Best Practices, LLC
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