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Pharmaceutical Market Fails to Capture $188 Billion U.S. Revenue and $564 Billion Global Revenue Annually Due to Medication Non-Adherence
Date:11/26/2012

onsumer marketing to engage and educate patients so they start and stay on prescribed medications.  

For more information, please visit http://www.healthprize.com/

Sources:

1Datamonitor, Addressing Patient Compliance: Targeted Marketing Driving a Shift in Focus From Acquisition to Retention. August, 2004.

Media Contact:

Andrea Orzehoski
Chandler Chicco Companies
212-462-8706
aorzehoski@chandlerchiccocompanies.com


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