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Pharmaceutical Market Fails to Capture $188 Billion U.S. Revenue and $564 Billion Global Revenue Annually Due to Medication Non-Adherence
Date:11/26/2012

NORWALK, Conn., Nov. 26, 2012 /PRNewswire/ -- Capgemini Consulting, the global strategy and transformation consulting arm of the Capgemini Group, has announced the release of its study conducted with HealthPrize Technologies, "Estimated Annual Pharmaceutical Revenue Loss Due to Medication Non-Adherence." The report provides key insights and analysis on the significant revenue loss to global pharmaceutical companies as a result of medication non-adherence.

Based on detailed review and analysis of modern claims-based adherence literature and data, the estimate of revenue lost by the U.S. pharmaceutical industry each year due to non-adherence to medications for chronic disease is $188 billion. Extrapolated to the global pharmaceutical industry, revenue losses are estimated to be $564 billion. This number is significantly higher than the $30 billion global revenue loss often quoted to date from a 2004 study1, and higher than many pharmaceutical executive estimates. 

This revenue loss represents 59% of all pharmaceutical revenues, which were $320 billion in the U.S. and $956 billion globally in 2011 according to IMS, and 37% of potential total annual revenues, which would be $508 billion in the U.S. and $1,520 billion globally.  While achieving 100% medication adherence is likely not possible, even a modest 10 percentage point increase in adherence could lead to a significant rise in pharmaceutical revenues, accompanied by improved health outcomes and decreased healthcare spending.

"The revenue that pharma leaves on the table due to lack of adherence to prescription medications is much higher than usually thought," explained Thomas Forissier, Principal at Capgemini Consulting. "In addition, many people don't realize that a 10% boost in adherence could increase revenue by much more than 10%. That 10% loss is based on the higher revenue amount that could have materialized, not on actual revenue earned."

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SOURCE HealthPrize Technologies
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