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Pharmaceutical Industry Leaders to Tackle Groundbreaking Challenges, Opportunities for Pharma & Biotech at Elite Event

PARSIPPANY, N.J., Oct. 26, 2011 /PRNewswire/ -- Pharmaceutical gurus know that the best way to stay ahead in a fast-changing, dynamic industry is to get together with the field's leading experts. And the ONLY place to do so is at an overwhelmingly popular event that takes place just once a year: the Pharma Market Research Conference. In 2012, it's happening on February 7-8 at the Hilton Parsippany Hotel in Parsippany, New Jersey.

The 70+ industry experts, who are all part of the talented speaking faculty at the 2012 Pharma Market Research Conference, come from the most prestigious pharma companies, such as Abbott Laboratories, Acorda Therapeutics, Alexion Pharmaceuticals, Alkermes, Allergan, Inc., Amylin Pharmaceuticals, Astellas Pharma, Auxilium Pharmaceuticals, Bayer Healthcare, Bristol-Myers Squibb, Celgene, Cephalon, Covidien, Daiichi Sankyo, GlaxoSmithKline, Janssen Services, LLC, Johnson & Johnson, Lundbeck Inc., Merck & Co., Inc., Millennium Pharmaceuticals, Pfizer Inc., Purdue Pharma, L.P., Roche, Shionogi Inc, Shire Pharmaceuticals, Takeda Pharmaceuticals, Teva Health Systems, ViroPharma, Inc., and many more! To learn more about the elite speakers, go to:

One of the talented speakers, Rich Daly, Executive Vice President, Takeda Pharmaceuticals, will give a keynote address on "Preparing For the Next Wave of Change -- Thriving in a World of Revolutionary Upheaval." Another exciting keynote comes from Lisa Shaw, VP, Global Commercial Support, Merck & Co., Inc.

In fact, the 2012 program agenda includes many more topics, including:

- How Does Your Market Research Group Compare Against Industry Best Practices
- Challenges to Identifying Niche Opportunities
- Leveraging Market Research for Forecasting
- Emerging Markets
- Utilize Secondary Data for Targeting in Orphan Markets
- A New Look at Ethnography
- A Focus on Healthcare Reform and Managed Markets
- New Ways to Measure Brand Performance and Brand Equity
- Career Development in Market Research
- Beating Your Competition on Quality Customer Relationship

To view the detailed program agenda, go to:

The Pharma Market Research Conference is your EXCLUSIVE ENTRY into the world of pharmaceutical market research. Nowhere else will you find the industry's best and brightest all under one roof!  More than 250 people came in 2011, and 2012 is expected to be even bigger and better.  For more information or to register, call + or go to:

SOURCE Pharma Market Research Conference
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