Navigation Links
Pharmaceutical Companies Can Avoid Costly Launch Expenses by Leveraging and Pooling Sales and Promotional Resources
Date:8/16/2013

CHAPEL HILL, N.C., Aug. 16, 2013 /PRNewswire/ -- While having a rich pipeline can be considered a "good problem," launching and promoting several products in the same therapeutic area within a short timeframe presents an array of challenges. With the pressure to reduce budgets mounting within both the pharmaceutical and medical device industries, it is critical that leaders learn how to share resources for two products in the same therapeutic area.

Executives have increasingly utilized a franchise approach as a successful cost-cutting tactic. Recent benchmark research shows that franchises are highly effective in driving not only sales force effectiveness, but also in enhancing customer targeting and reducing average sales force size and training.

The recent Best Practices, LLC report, "Best Practices in Launch Optimization: How Promotional Efficiency can be Leveraged to Support Multiple Products & Indications," can serve as a reference point for portfolio managers seeking to efficiently manage multiple products and indications in the same therapeutic area.

Other key issues addressed in the benchmarking report include:

  • Managing Similar Products or an Integrated Product Portfolio
  • Optimizing Sales Resources within Franchise Operations
  • Leveraging Resources for:
    • Sales Force Alignment & Training
    • Sales Samples & Collateral Management
    • Efficient Customer Targeting
    • Better Territory Alignment
    • Sales Force Effectiveness & Span of Control
    • Sales Management & Analytics
  • Combining Resources for Efficiently Marketing Multiple Products with Similar Indications
  • Optimal Brand Team Approaches for P
    '/>"/>

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2

Related medicine technology :

1. Report Presents a Framework for Successful New Oncology Product Launches in the Pharmaceutical Sector
2. Savient Pharmaceuticals to Hold First Quarter 2012 Financial Results Conference Call on Wednesday, May 9, 2012
3. Pharmaceutical Industry Service Company Awarded The UKs Most Prestigious Business Accolade in Recognition of Outstanding Achievement in International Trade
4. Auxilium Pharmaceuticals to Present at the Deutsche Bank 37th Annual Healthcare Conference
5. Simcere Pharmaceutical Group to Announce First Quarter 2012 Financial Results on Wednesday, May 9, 2012
6. Nouveau Life Pharmaceuticals (HRID) Contracts with U.S. Manufacturer to Produce New Female Supplement
7. Thomson Reuters Launches New Mobile Oncology Decision Support Solution for R&D Pharmaceutical Leaders
8. Amgen to Acquire Mustafa Nevzat, a Leading Privately Held Turkish Pharmaceutical Company
9. BioElectronics Survey Indicates a Five-Fold Superior Pain Relief Compared to OTC Pharmaceuticals
10. Icahn Issues Statement Regarding Amylin Pharmaceuticals
11. Almost 50 Percent of the Glaucoma Patient Population Remains Untreated, Signifying a Vast Market for Glaucoma Pharmaceuticals, Finds Frost & Sullivan
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/28/2014)... NORWALK, Conn. , July 28, 2014  UBM ... , a leading online community for medical imaging professionals, ... value in value-based payment models . The ... in identifying how the radiologist,s reimbursement is determined ... article features insight from leaders in the field, who ...
(Date:7/28/2014)... Colo. , July 28, 2014  Array ... financial results for the fourth quarter and ... a conference call to discuss those results ... Chief Executive Officer and Michael Carruthers ... call.Conference Call InformationDate:Tuesday, August 12, 2014Time:9:00 a.m. ...
(Date:7/28/2014)... , July 28, 2014  A prospective study ... Sweden has validated the performance of ... and has associated volumetrically assessed breast density measurements ... Epidemiology, Biomarkers & Prevention (DOI: 10.1158/1055-9965.EPI-13-1219), the ... tool for widespread breast cancer risk assessment," was ...
Breaking Medicine Technology:Diagnostic Imaging Delves into Measuring the Radiologist's Value 2Karolinska Study Published in Cancer Epidemiology, Biomarkers & Prevention Validates Strong Agreement for VolparaDensity across Mammography Systems from Multiple Manufacturers 2Karolinska Study Published in Cancer Epidemiology, Biomarkers & Prevention Validates Strong Agreement for VolparaDensity across Mammography Systems from Multiple Manufacturers 3Karolinska Study Published in Cancer Epidemiology, Biomarkers & Prevention Validates Strong Agreement for VolparaDensity across Mammography Systems from Multiple Manufacturers 4
... Feb. 25, 2011 HASCO Medical, Inc. (OTC Bulletin ... managed healthcare provider that serves patients in Alabama, Florida, ... offering making available an additional 8,000+ products available for ... now makes it easy and affordable for patients throughout ...
... Feb. 25, 2011 NorTech, in partnership with ... announce the winners of its annual Innovation Awards ... most innovative organizations and leaders. This ... awards, representing innovations from a broad range of ...
Cached Medicine Technology:HASCO Medical Expands Online Offering 2NorTech, Crain's Cleveland Business Announce 2011 Innovation Award Winners 2NorTech, Crain's Cleveland Business Announce 2011 Innovation Award Winners 3NorTech, Crain's Cleveland Business Announce 2011 Innovation Award Winners 4NorTech, Crain's Cleveland Business Announce 2011 Innovation Award Winners 5
(Date:7/28/2014)... 2014 Mediaplanet announced distribution ... March 12th, a campaign that aims to raise awareness ... with industry leader TEALUX , a premium loose ... the campaign provides readers with educational insight about the ... propel the industry forward and make conscious organic choices ...
(Date:7/28/2014)... Irresistible infants have met their match with a ... online gifting company specializes in homemade chicken noodle soup and creates ... package starts with home-from-the-hospital essentials every new parent will love:, ... rolls , 6 cookies , a ladle ... ready to heat and eat upon delivery, so parents can relax ...
(Date:7/28/2014)... 28, 2014 A St. Jude Children’s ... survivors of childhood cancer more than doubled their risk ... failing to follow a heart-healthy lifestyle. The results appear ... Almost 32 percent of the 1,598 adult survivors of ... umbrella term for health risk factors like high blood ...
(Date:7/28/2014)... Congress 2014 promises to be bigger, better and more ... of the Congress Programme Committee. The European Society of ... event every year in August. Record numbers of Hot ... the congress is on track to host the largest ... why an extra hot line session has been added ...
(Date:7/28/2014)... Taiwan has developed a new optical technology that may ... sooner, when it is more easily treated. If the ... may pave the way for the early detection and ... neuropathy, which is common among people with both Type ... the autonomic nerves controlling vital organs like the heart ...
Breaking Medicine News(10 mins):Health News:Mediaplanet's "Organic Living" Campaign Raises Awareness About What Nature Invented, With the Help of Partner TEALUX 2Health News:Spoonful of Comfort Announces "New Baby" Gift Package 2Health News:Unhealthy Habits More than Double Risk of Metabolic Syndrome in Childhood Cancer Survivors 2Health News:Unhealthy Habits More than Double Risk of Metabolic Syndrome in Childhood Cancer Survivors 3Health News:Unhealthy Habits More than Double Risk of Metabolic Syndrome in Childhood Cancer Survivors 4Health News:ESC Congress 2014 focuses on innovations in cardiology 2Health News:ESC Congress 2014 focuses on innovations in cardiology 3Health News:Wearable device for the early detection of common diabetes-related neurological condition 2
... point out that, consumption of bacon and other processed meat ... ,Dr Dominique S Michaud and other researchers from Boston’s Harvard ... more than 5 portions of bacon every week were more ... by 60% in those who eat bacon regularly, and by ...
... Commonly used drugs that are used in treatment of ... determined by a research, published by the Journal of ... in brain damage. The effects may be long lasting. ... 'chemobrain'.Chemobrain refers to the side effects that are seen ...
... Consumption of milk fortified with specific micronutrients—zinc, iron, ... E—significantly reduce diarrhea and acute lower// respiratory illness ... from the Johns Hopkins Bloomberg School of Public ... Annamalai University in India. The study was published ...
... over laden with salt especially the processed salty snacks instead ... difficulty for them to consume foods with lower concentration of ... intake. ,Disasters like childhood hypertension and early development ... many and can be corrected by reducing the salt content ...
... becoming exceedingly health conscious thus there is a noted ... population. It’s a known fact that moderate// consumption of ... not very safe for any health professional to recommend ... professional says,” I never advocate unrestrained intake. My recommendations ...
... Welfare is procuring a pre-fabricated, self-contained, container based mobile ... of art operation theatre, diagnostic facilities including CT scan, ... generator. ,This container based hospital would be ... road, rail or air to the disaster sites in ...
Cached Medicine News:Health News:Fortified Milk Reduces Morbidity in Preschool Children 2
The Optima III line of laparoscopic hand instruments provides a well-crafted set of instruments designed for strength and durability....
The Optima III line of laparoscopic hand instruments provides a well-crafted set of instruments designed for strength and durability....
Inquire...
For use with Snap-In Snap-Out-II tip inserts. Available in five styles, the Snap-In Snap-Out-II Laparoscopic Instrument Handles offer the broadest range available....
Medicine Products: