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Pharma Readiness for Personalized Medicine
Date:10/4/2011

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4.2.1 ASSESSMENT OF EXTERNAL READINESS

* PACE AND EXPERIENCE IN BRINGING NEW PERSONALIZED THERAPIES TO MARKET

* MARKET PERFORMANCE OF PERSONALIZED THERAPIES ALREADY IN THE MARKET

* DEAL FLOW RELATED TO PERSONALIZED MEDICINE

* PERSONALIZED MEDICINE RELATED PRESS ACTIVITY

* CONCLUSIONS ABOUT EXTERNAL READINESS

4.2.2 COMPETITIVE RANKING OF PHARMACEUTICAL COMPANIES

* MEASURING COMPETITIVENESS

* RANKING OF OVERALL READINESS

* CONCLUSIONS FOR COMPETITIVE RANKING OF THE PHARMACEUTICAL COMPANIES

4.2.3 CASE STUDY: THE ROLE OF INTELLECTUAL PROPERTY IN LOCKING AND UNLOCKING MARKETS

* INTELLECTUAL PROPERTY

* THE ROLE OF EGFR MUTATIONS IN CANCER TREATMENT

* THE IP PROTECTION CASCADE IN EGFR MUTATION TESTING: AN OVERVIEW

* IMPACT OF EGFR MUTATION IP ON CLINICAL LABORATORIES

* BEYOND EGFR: IMPLICATIONS OF IP FOR THE EVOLUTION OF PERSONALIZED MEDICINE

5.0 PHARMACEUTICAL/DIAGNOSTIC OPERATING MODELS: FUTURE OUTLOOK

5.1 PHARMACEUTICAL AND DIAGNOSTIC TARGETED THERAPY MODELS

5.1.1 TRADITIONAL RX VS. DX

5.1.2 STRATEGIC TARGETED THERAPY PARTNERSHIP

5.1.3 RX/DX HOLDING

5.1.4 INTEGRATED TARGETED THERAPY

5.2 COMPARISON OF THE FOUR MODELS

5.2.1 RX CONTROL OVER DX COMMERCIALIZATION

5.2.2 FLEXIBILITY OF RX-INTERNAL DX RESOURCES

5.2.3 DILUTION OF CORPORATE OPERATING MARGINS

5.2.4 BASIS FOR LONG-TERM TARGETED THERAPY STRATEGY

5.2.5 EXTERNAL VISIBILITY OF TARGETED THERAPY COMMITMENT

5.3 GROWING INTO FUTURE RX/DX MODELS

5.3.1 CONCLUSIONS FOR FUTURE RX/DX MODELS

* IS ROCHE ON TRACK TO BECOME AN INTEGRATED COMPANY?

6.0 COMPANY PROFILES

6.1 AMGEN

6.1.1 INTERNAL READINESS

6.1.2 EXTERNAL READINESS

6.2 ASTRAZENECA

6.2.1 INTERNAL READINESS

6.2.2 EXTERNAL READINESS

6.3 BRISTOL-MYERS SQUIBB

6.3.1 INTERNAL READINESS

6.3.2 EXTER
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