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Pharma Readiness for Personalized Medicine
Date:10/4/2011

NEW YORK, Oct. 4, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Pharma Readiness for Personalized Medicine

http://www.reportlinker.com/p0651298/Pharma-Readiness-for-Personalized-Medicine.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Drug_and_Medication

Pharma Readiness for Personalized Medicine looks at how traditional drug development approach has changed since the advent of PM, as well as the ways that leading pharmaceutical companies have adapted.

Over the past decade, several significant advances in biomarker development and diagnostic modalities have allowed for the development of targeted therapies that improve the ability to treat certain diseases and lead to a reduction in the use of ineffective therapies. Although the pharmaceutical industry's investment in PM is beginning to show valuable results, that investment is unevenly distributed, with some companies demonstrating greater commitment and more structure in their approach than others.

The groundwork for the future competitive landscape in PM for the entire pharmaceutical industry is currently being laid by select pharmaceutical companies pursuing a range of approaches. Success in this space will be determined by how each company embraces PM, as measured both by how they restructure their internal R&D and external commercialization and launch behaviours.

Questions Answered in This Report:

* At many of the leading pharmaceutical companies, their internal and external behavior in PM is bringing them closer to becoming an "ideal PM organization." What does an ideal PM organization look like an
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