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Pharma Pricing and Reimbursement Outlook: Optimizing price and market access in a recessionary climate
Date:10/27/2011

NEW YORK, Oct. 27, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Pharma Pricing and Reimbursement Outlook: Optimizing price and market access in a recessionary climate

http://www.reportlinker.com/p0165652/Pharma-Pricing-and-Reimbursement-Outlook-Optimizing-price-and-market-access-in-a-recessionary-climate.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Health_Insurance

Determining the correct pricing and reimbursement strategy for a new product is an essential component of gaining maximum return on investment. This report gives an up to date and comprehensive review of the pricing and reimbursement environment in the seven major pharmaceutical markets and also the four high-growth emerging markets, as well as providing analysis of the most likely future scenarios in these markets' pricing and reimbursement environments. The report also provides strategic guidance on approaches that can be taken to ensure that a product achieves the most favorable pricing and reimbursement positioning

Table of Contents

Pharma pricing and reimbursement outlook

Executive Summary 10

Pricing and reimbursement in context 10

US pricing and reimbursement trends 11

European pricing and reimbursement trends 12

Pricing and reimbursement trends in Japan and the rest of the world 13

Global pricing and market access strategies 14

Pricing and market access planning 15

Chapter 1 Pricing and reimbursement in context 18

Summary 18'/>"/>

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