Navigation Links
Pharco Pharma NV/SA Leverages Advantages of Cloud Computing With the Implementation of Veeva CRM
Date:9/14/2011

BARCELONA, September 14, 2011 /PRNewswire/ --

Pharco Pharma NV/SA, a rapidly growing pharmaceutical company specialising in prescribed, OTC medications (OTX) and food supplements, has implemented Veeva CRM to support its salesforce in Belgium. Pharco required an affordable and intuitive Customer Relationship Management (CRM) application that was both pharma-specific and easily adaptable. The company turned to Veeva CRM, the leading cloud-based solution for the global pharma and biotech industry.

Pharco selected Veeva CRM after years of frustration with less than ideal solutions. In fact, in 2007, dissatisfied with the high cost, rigidity, and poor adoption of its existing automated CRM solution, the company made the bold move to abandon it and revert to "pen and paper." Always regarded as a temporary solution, the manual system could not provide management with visibility into the effectiveness of the salesforce, nor was it practical given the company's rapid growth.

"Knowing the perils of selecting the wrong partner, we were especially diligent in our search," noted Karel Goderis, managing director for Pharco. "We were looking for a cloud-based CRM solution, designed for pharma, that would be simple to use, cost effective, and flexible enough to grow along with our organisation. Veeva was the only solution that met our criteria in full."  

"Veeva CRM has already proven that it can sustain our annual growth rate of 40 percent, it has been nimble and fast to implement, and has spared us the expense of installing and managing onsite IT infrastructure," continued Goderis.

Veeva Systems has rapidly become the leading provider of Pharma CRM solutions globally. Cloud-based, Veeva CRM requires no hardware or software to purchase, scale or maintain. In addition, all Veeva customers benefit from free, automatic upgrades so users are always on the most up-to-date version of the software and benefit from the very latest compliance changes and system enhancements. Changes can be made to the system instantly without user retraining or additional third-party costs.

Goderis concluded, "Since our implementation of Veeva CRM, we've seen significant improvements including: increased field force efficiency, easier tracking of rep activity, and improved customer targeting."    

About Pharco Pharma NV/SA

Pharco is a publicly listed company (PHAR:BB) specialising in prescribed food supplements. Since 2001 Pharco has developed and marketed products in Belgium and a number of other European countries. For more information please visit via http://www.pharco.be.

About Veeva CRM

The Veeva CRM suite of applications, comprised of VBioPharma, iRep, VMobile, and VInsights, is the pharmaceutical and biotechnology industry's leading cloud-based CRM solution. In addition, iRep has quickly become the industry's choice for closed loop marketing on the iPad. Only Veeva CRM accommodates the unique needs of multiple commercial teams in a single solution, improving user adoption and sales effectiveness, while reducing cost and complexity. Veeva CRM is now the foundation on which the pharmaceutical industry is innovating its sales and marketing models for the future.

About Veeva Systems

Veeva Systems is the leader in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 100 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo. For more information, visit http://www.veevasystems.com.

Copyright (c) 2011 Veeva Systems. All rights reserved. Veeva and the Veeva logo are registered trademarks of Veeva Systems. Veeva Systems owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Media Contact
Selma Nawaz
European Marketing Director
Veeva Systems
selma.nawaz@veevasystems.com
+34-93-1870200



'/>"/>
SOURCE Veeva Systems
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Kremers Urban Pharmaceuticals Inc. Settles Concerta® Patent Litigation
2. Savient Pharmaceuticals to Present at the Sixth Annual JMP Securities Healthcare Conference
3. ViroPharma and Halozyme Therapeutics Announce Initiation of Phase 2 Evaluation of Subcutaneous Delivery of Cinryze® (C1 Esterase Inhibitor [Human]) with Hyaluronidase (rHuPH20)
4. American Pharmacists Association Partners with HHS, CDC and CMS in the Million Hearts Initiative
5. Edison Pharmaceuticals, Inc. Closes Financing
6. Internal Groups are Valuable Sources for Pharmaceutical Competitive Intelligence Function
7. MD On-Line Acquires Strategic Edge Communications, Expands Provider Offerings to Include Pharmaceuticals
8. Isis Pharmaceuticals to Present at the UBS Global Life Sciences Conference
9. CPR+ Specialty Pharmacy Software Receives Surescripts Certification for e-Prescribing
10. IMMUNE Pharmaceuticals Announces Alan G. Harris MD, PhD, FRCP as Chief Medical Officer
11. PDL BioPharma to Present at Upcoming Investor Conferences
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... June 23, 2016  In a startling report released today, ... residents by lacking a comprehensive, proven plan to eliminate prescription opioid ... ranking of how states are tackling the worst drug crisis in ... states – Kentucky , New Mexico ... . Of the 28 failing states, three – ...
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
(Date:6/23/2016)... Research and Markets has announced the addition of ... their offering. The current ... environment for MedImmune to enter. The US ageing population creates ... drive considerable growth for effective anti-influenza medications. The introduction of ... but development is still in its infancy. ...
Breaking Medicine Technology:
(Date:6/26/2016)... Orion, Clarkston, Michigan (PRWEB) , ... June 26, ... ... with respect to fertility once they have been diagnosed with endometriosis. These women ... intercourse but they also require a comprehensive approach that can help for preservation ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs ... College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical dermatology. ... treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by Dr. ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture ... said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package ... Final Cut Pro X . Simply select a ProHand generator and drag it ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, ... and his M.D from the David Geffen School of Medicine at UCLA. He trained ... Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where ...
(Date:6/25/2016)... ... 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland ... iHire in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness ... & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of ...
Breaking Medicine News(10 mins):