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Pfizer Reigns Supreme After Patent Cliff as Humira Kicks Avastin off Top Spot
Date:5/2/2010

38.3 38.9 +0% 6.0% 5.0% 3 5 6 GlaxoSmithKline 36.3 38.7 +1% 5.6% 4.9% 5 6 7 Abbott Laboratories 16.5 26.1 +7% 2.6% 3.3% 10 7 8 Johnson & Johnson 21.3 24.8 +2% 3.3% 3.2% 8 8 9 AstraZeneca 31.6 22.1 -5% 4.9% 2.8% 7 9 10 Teva Pharmaceutical 12.6 20.8 +7% 2.0% 2.7% 15 10 Industries * Proforma data in 2009 (Pfizer+Wyeth / Merck+Schering-Plough)

A surprise in the top pharma sales list is the entrance of Teva, the Israeli generics company which will become an increasingly large pharma player as the industry's patent cliff looms. Over the next seven years Teva will push into the top ten ahead of some more traditional big pharma groups like Bristol-Myers Squibb, Eli Lilly and Amgen.

In terms of therapy areas biotech products targeting cancer and rheumatic disorders look set to dominate the scene, accounting for six of the top 10 in 2016. Only Glaxo's respiratory medicine Advair, which is proving incredibly resilient to generic challengers, and AstraZeneca's cholesterol fighter Crestor, will be carrying the flame for conventional, small molecules drugs in 2016.

                 Top Ten Selling Products in 2016             WW annual sales
                                                                  ($bn)
    Rank Product   Company(s)       Drug Target  Technology   2009 2016Annual
                                                                       Growth
                                                                      (09-16)
     1   Humira    Abbott
                   Laboratories
                   /Eisai           Arthritis    Biotech      5.6  10.1   9%
                                                 (monoclonal
                                                 antibody)
     2   Avastin   R
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SOURCE EvaluatePharma Ltd
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In addition to the patient data OB-on-Call contains a comprehensive Medications list displaying related drugs by brand name, generic title, and usage description notes....
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