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Pfizer Reigns Supreme After Patent Cliff as Humira Kicks Avastin off Top Spot
Date:5/2/2010

LONDON, May 3, 2010 /PRNewswire/ -- The rheumatoid arthritis treatment Humira will replace Lipitor as the world's biggest-selling drug in 2016, but a familiar name, Pfizer, will still be the biggest seller of medicines after the patent cliff according to the World Preview 2016 report published today by EvaluatePharma, the premier provider of pharma and biotech analysis.

The cancer treatment Avastin had been widely expected to emerge as the biggest blockbuster drug following patent expiry next year for Lipitor, a cholesterol-lowering drug. However, Avastin has experienced some clinical setbacks this year and as a result Humira is now forecast to be the top drug with sales of $10.1bn in 2016, according to the EvaluatePharma report.

Meanwhile, Pfizer, through a strategy of mergers and acquisitions including last year's $68bn mega-merger with Wyeth, will cling to the top spot in prescription sales, although Merck & Co, thanks to its $41bn merger with Schering-Plough last year, will be close behind.

        WW Prescription (Rx)         WW Annual          Market        Market
        Pharmaceutical Sales        Sales ($bn)          Share         Rank
      Rank                        2009 2016 Annual     2009 2016    2009 2016
                                            Growth
                                            (09 -
                                             16)
       1     Pfizer *             55.3 47.1  -2%       8.6% 6.0%      1    1
       2     Merck & Co *         41.6 46.3  +2%       6.5% 5.9%      2    2
       3     Novartis             37.3 46.0  +3%       5.8% 5.9%      4    3
       4     Roche                36.0 43.9  +3%       5.6% 5.6%      6    4
       5     Sanofi-Aventis       
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SOURCE EvaluatePharma Ltd
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