Navigation Links
Pfizer Reigns Supreme After Patent Cliff as Humira Kicks Avastin off Top Spot

LONDON, May 3, 2010 /PRNewswire/ -- The rheumatoid arthritis treatment Humira will replace Lipitor as the world's biggest-selling drug in 2016, but a familiar name, Pfizer, will still be the biggest seller of medicines after the patent cliff according to the World Preview 2016 report published today by EvaluatePharma, the premier provider of pharma and biotech analysis.

The cancer treatment Avastin had been widely expected to emerge as the biggest blockbuster drug following patent expiry next year for Lipitor, a cholesterol-lowering drug. However, Avastin has experienced some clinical setbacks this year and as a result Humira is now forecast to be the top drug with sales of $10.1bn in 2016, according to the EvaluatePharma report.

Meanwhile, Pfizer, through a strategy of mergers and acquisitions including last year's $68bn mega-merger with Wyeth, will cling to the top spot in prescription sales, although Merck & Co, thanks to its $41bn merger with Schering-Plough last year, will be close behind.

        WW Prescription (Rx)         WW Annual          Market        Market
        Pharmaceutical Sales        Sales ($bn)          Share         Rank
      Rank                        2009 2016 Annual     2009 2016    2009 2016
                                            (09 -
       1     Pfizer *             55.3 47.1  -2%       8.6% 6.0%      1    1
       2     Merck & Co *         41.6 46.3  +2%       6.5% 5.9%      2    2
       3     Novartis             37.3 46.0  +3%       5.8% 5.9%      4    3
       4     Roche                36.0 43.9  +3%       5.6% 5.6%      6    4
       5     Sanofi-Aventis       38.3 38.9  +0%       6.0% 5.0%      3    5
       6     GlaxoSmithKline      36.3 38.7  +1%       5.6% 4.9%      5    6
       7     Abbott Laboratories  16.5 26.1  +7%       2.6% 3.3%      10   7
       8     Johnson & Johnson    21.3 24.8  +2%       3.3% 3.2%      8    8
       9     AstraZeneca          31.6 22.1  -5%       4.9% 2.8%      7    9
       10    Teva Pharmaceutical  12.6 20.8  +7%       2.0% 2.7%      15   10

      * Proforma data in 2009 (Pfizer+Wyeth / Merck+Schering-Plough)

A surprise in the top pharma sales list is the entrance of Teva, the Israeli generics company which will become an increasingly large pharma player as the industry's patent cliff looms. Over the next seven years Teva will push into the top ten ahead of some more traditional big pharma groups like Bristol-Myers Squibb, Eli Lilly and Amgen.

In terms of therapy areas biotech products targeting cancer and rheumatic disorders look set to dominate the scene, accounting for six of the top 10 in 2016. Only Glaxo's respiratory medicine Advair, which is proving incredibly resilient to generic challengers, and AstraZeneca's cholesterol fighter Crestor, will be carrying the flame for conventional, small molecules drugs in 2016.

                 Top Ten Selling Products in 2016             WW annual sales
    Rank Product   Company(s)       Drug Target  Technology   2009 2016Annual
     1   Humira    Abbott
                   /Eisai           Arthritis    Biotech      5.6  10.1   9%
     2   Avastin   Roche            Cancer       Biotech      5.7  8.9    6%
     3   Enbrel    Amgen/Pfi        Arthritis    Biotech      6.5  7.3    2%
                   zer/Takeda                    (recombinant
     4   Rituxan   Roche/Biogen     Cancer       Biotech      5.6  6.8    3%
                   Idec                          (monoclonal
     5   Crestor   AstraZeneca/     Cholesterol  Conventional 4.8  6.3    4%
                   Shionogi/Chiesi  -lowering    (small
     6   Herceptin Roche            Cancer       Biotech      4.9  6.2    3%
     7   Remicade  Johnson &        Arthritis    Biotech      5.9  5.7    0%
                   Johnson/Merck &               (monoclonal
                   Co/Mitsubishi                 antibody)

     8   Lantus    Sanofi-Aventis   Insulin      Biotech      4.3  5.3    3%
                                    for diabetes (recombinant
     9   Advair/   GlaxoSmithKline  Asthma       Conventional 8.0  5.2   -6%
         Seretide  /Almirall/Others              (small
     10  Prolia    Amgen/Daiichi    Osteoporosis Biotech       0   5.2    -
                   Sankyo/GlaxoSm                (monoclonal
                   ithKline                      antibody)

Commenting on the launch of the report, Jonathan de Pass, EvaluatePharma CEO, said: "The next seven years will see huge growth in sales of complex biologics, driven in part by the premium price they can command and the industry's productivity in getting these compounds to market. We will also see generics players such as Teva achieving impressive growth due to a continued sales erosion of blockbuster products coming off patent."

"Our World Preview report gives a snapshot of the industry in 2016. This is the first time this data has been available and will provide a valuable insight into the new competitive pharma landscape beyond the patent cliff."

EvaluatePharma launched the report today at BIO 2010 in Chicago, Illinois, United States.

More information on EvaluatePharma's World Preview 2016, which assess forecasted trends in prescription drug sales, R&D spend, therapy area growth and the performance of marketed and pipeline products, can be found at EvaluatePharma's stand at BIO 2010 (2436) or via EvaluatePharma's website

Notes to editors

About EvaluatePharma (R) -

Set up in 1996 by former top pharma analyst Dr. Jonathan de Pass, EvaluatePharma(R) is the premier source for pharma and biotech analysis.

EvaluatePharma was the first company to supply reliable consensus forecasts of global drug sales and now provides standardised worldwide financial and forecast models with consensus product forecasts to 2016, data on R&D pipelines, licensing deals, patent risk and M&A deals, along with analytical tools that include, Merge Company and Peer Group Analyzer and over 3000 global product NPVs (Net Present Value) linked to share price.

In 2007 EvaluatePharma(R)Alpha launched offering a valuation service designed to quantify market events and the impact on product, portfolio and company valuation - NPV Analyzer, Calendar of Events and the daily news service EP Vantage.

Last year, Evaluate Ltd, the parent company of EvaluatePharma, was awarded the Queen's Award for Enterprise: International Trade.

SOURCE EvaluatePharma Ltd
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Gelesis Unveils Novel Non-Invasive Capsulated Device for Obesity and Presents Clinical Data; Appoints Former Pfizer R&D President to Board
2. Pfizers Jeffrey Kindler Becomes PhRMA Board Chairman; Christopher Viehbacher, John Lechleiter Assume New Posts
3. President of Pfizer Vaccines, Mark Swindell, Named as the Healthcare Businesswomens Associations 2010 Honorable Mentor
4. VetCentric Announces Partnership With Pfizer Animal Health
5. Pfizer Selects ChemAxons Markush Platform
6. Pfizer Whistleblower Named Years Most Influential Person In Business Ethics
7. Majority of Surveyed Pharmacy Directors Expect To Cover Pfizers Tanezumab If It Is Approved for the Treatment of Chronic Pain
8. Monsanto to Purchase Chesterfield Village Research Center From Pfizer
9. National Pharmaceutical Council Board of Directors Elects Pfizers Marie-Caroline Sainpy as Chairman
10. Boehringer Ingelheim Animal Health Closes Deal to Acquire a Significant Portion of the Fort Dodge Animal Health Business From Pfizer
11. Whistleblowers Attorney Says Pfizers Guilty Plea Today Opens New Chapter on Aggressive Enforcement of Pharma Companies
Post Your Comments:
(Date:10/13/2015)...  Graduate students across the country, with an ... soon have the opportunity to learn about a ... discovery and development process. Eli Lilly and Company ... leaders from academic institutions to create an elective ... Drug Development."  Lilly will formally unveil the eLearning ...
(Date:10/13/2015)... SAN FRANCISCO , October 13, 2015 ... expected to reach USD 26.8 billion by 2022, according ... Anesthesia and respiratory devices, owing to their capability to ... expected to witness a substantial growth. --> ... reach USD 26.8 billion by 2022, according to a ...
(Date:10/13/2015)... , Oct. 13, 2015   Micell Technologies ... DESSOLVE I and II trials of its MiStent Sirolimus ... ® ) were presented at the 27th Annual ... San Francisco , October 11-15. TCT ... cardiovascular medicine. MiStent SES was designed to optimize vessel ...
Breaking Medicine Technology:
(Date:10/13/2015)... ... 13, 2015 , ... The Lymphoma Research Foundation (LRF) – ... serving the lymphoma community through a comprehensive series of education programs, outreach initiatives ... Commitment to Cure last night at the Mandarin Oriental in New York City. ...
(Date:10/13/2015)... ... October 13, 2015 , ... The documentary Pink & Blue: Colors ... Beverly Hills October 2 - 8, coinciding with National Hereditary Breast & Ovarian Cancer ... takes us through the lives of women - and men - who are dealing ...
(Date:10/13/2015)... ... October 13, 2015 , ... Purdue University ... the Life Sciences Initiative aimed at enhancing Purdue’s life sciences research and graduate ... True” capital campaign. , The investment will result in cohesive efforts across several ...
(Date:10/13/2015)... (PRWEB) , ... October 13, 2015 , ... ... enterprise focused on cancer patients, today announced a new partnership with the ... battling this rare type of non-Hodgkin’s lymphoma, their families and physicians. , ...
(Date:10/13/2015)... Diego, CA (PRWEB) , ... October 13, 2015 ... ... launch of its newest technology platform, ENGAGE, at HIMSS’s Patient Engagement Summit ... to end. , ENGAGE delivers innovative health programs and interventions via mobile devices ...
Breaking Medicine News(10 mins):