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Pfizer Launches New Advil® Congestion Relief and Offers 100 Holiday Shoppers Literal Decongestion From Black Friday Crowds
Date:11/16/2010

MADISON, N.J., Nov. 16, 2010 /PRNewswire/ -- From crowded malls to stuffy noses, consumers are in need of relief, especially during the hectic holiday season.  In fact, a recent poll shows that about 70 percent of people avoid crowded or congested areas during the holidays.(1)  To help holiday shoppers breathe easier this season, Pfizer Consumer Healthcare, maker of Advil® pain-relief products, is celebrating the launch of Advil® Congestion Relief by offering "literal congestion relief" in the form of a personal helper, to 100 lucky shoppers across the nation on Black Friday, the day after Thanksgiving known as the most crowded shopping day of the year.

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Waiting in long lines and people sneezing and coughing top the list of biggest dislikes about Black Friday.(1)  To provide relief on the most congested shopping day of the year, Advil® Congestion Relief is unleashing a team of Black Friday "Decongesters" who will help winning shoppers by waiting in long lines for them, running mall errands for them and carrying their heavy shopping bags.    

Shoppers at select malls in the Jersey City, Atlanta, Chicago, Dallas and San Francisco areas can text for a chance to win a personal Black Friday "Decongester," who will help relieve their congested shopping day.  In addition, one grand prize winner in each city will also win a $1,000 gift card, compliments of Advil® Congestion Relief, to help ease the stress on their wallet this holiday season.

"We know that congestion, either a stuffy nose or a crowded mall, can really put a damper on the busy holiday season," says Kristin Shea, Franchise Lead, Upper Respiratory and Allergy, Pfizer Consumer Healthcare.  "We're offering consumers two new solutions this season: new Advil® Congestion Relief that tackles the r
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SOURCE Pfizer Inc.
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