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Peter Dannenfelser Joins Targetbase as Vice President of Strategy, Bringing 15 Years of Pharmaceutical Marketing Experience
Date:2/8/2011

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"Today's healthcare marketers need strategies that identify and solve a customer need that transcends or complements the physical product or service they are selling," Dannenfelser explained.  "Having spent most of my career on our clients' side of the table, I understand there are inherent challenges to this type of marketing and the barriers to making that leap."

Targetbase is a full service marketing agency that offers healthcare clients the unique opportunity to realize the maximum value of their customers – both professional and consumer.  Working with clients at leading pharmaceutical companies, Targetbase creates solutions that identify not only where the most appropriate spend of the marketing dollars is, but which channels are best used to engage.  Targetbase has proven expertise in database management and analysis, business intelligence, and complete campaign design and deployment.  World class creative and message development combined with industry leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.

"As a healthcare marketer, I listened to many agencies talk about the need to leverage customer intelligence to build customer relationships.  The fact remains that to most agencies, working with complex data is a brand new competency.  Targetbase has been doing it for three decades – the industry is moving to where we've been all along.  Which makes Targetbase an exciting place to be."

Targetbase was cited as a leader by Forrester Research, Inc. in its January 12, 2011, Forrester Wave report, "The Forrester Wave™: US Database Marketing Service Providers, Q1 2011." Among the vendors evaluated, Targetbase received the highest overall ratings in three categories related to its current service offering: analytics, execution and fulfillment, and serv
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