Navigation Links
Peter Dannenfelser Joins Targetbase as Vice President of Strategy, Bringing 15 Years of Pharmaceutical Marketing Experience
Date:2/8/2011

DALLAS, Feb. 8, 2011 /PRNewswire/ -- Targetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and using it to produce effective creative with measurable results, today announced that Peter Dannenfelser has joined the agency as Vice President of Strategy - Healthcare.  Dannenfelser, a pharmaceutical marketing executive with extensive experience at healthcare companies such as Johnson & Johnson and Novartis, will play a key role in further developing Targetbase's already robust healthcare offering.

(Photo:  http://photos.prnewswire.com/prnh/20110208/DA44345)

"Pete has the depth of knowledge and experience in the healthcare industry to make an immediate impact," said Mark Wright, president and CEO of Targetbase.  "Our practice will benefit from his insights into how relationship-based marketing drives value and brand performance within this sector."

Dannenfelser, former Senior Director of Marketing Communications at Forest Labs, Inc., joins Targetbase to deepen its healthcare leadership team.  Dannenfelser will lead the healthcare practice, cultivating partnerships and spearheading the integration of emerging channels.  Prior to his tenure at Forest Labs, Inc., Dannenfelser was Vice President of Strategic Innovation at Cadient Group after spending five years at Novartis Pharmaceuticals leading Oncology eMarketing, and later, New Marketing Channel Development.  Dannenfelser began his healthcare career at Johnson & Johnson, where he helped usher their major pharmaceutical brands into the digital era, created the first e-commerce program for a pharmaceutical company, and was instrumental in the development of Johnson & Johnson's initial rules and regulations around privacy and data collection.

"Today's healthcare marketers need strategies that identify and solve a customer need that transcends or complements the physical product or service they are selling," Dannenfelser explained.  "Having spent most of my career on our clients' side of the table, I understand there are inherent challenges to this type of marketing and the barriers to making that leap."

Targetbase is a full service marketing agency that offers healthcare clients the unique opportunity to realize the maximum value of their customers – both professional and consumer.  Working with clients at leading pharmaceutical companies, Targetbase creates solutions that identify not only where the most appropriate spend of the marketing dollars is, but which channels are best used to engage.  Targetbase has proven expertise in database management and analysis, business intelligence, and complete campaign design and deployment.  World class creative and message development combined with industry leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.

"As a healthcare marketer, I listened to many agencies talk about the need to leverage customer intelligence to build customer relationships.  The fact remains that to most agencies, working with complex data is a brand new competency.  Targetbase has been doing it for three decades – the industry is moving to where we've been all along.  Which makes Targetbase an exciting place to be."

Targetbase was cited as a leader by Forrester Research, Inc. in its January 12, 2011, Forrester Wave report, "The Forrester Wave™: US Database Marketing Service Providers, Q1 2011." Among the vendors evaluated, Targetbase received the highest overall ratings in three categories related to its current service offering: analytics, execution and fulfillment, and services and support.  In addition, Targetbase received the second highest rating for its customer feedback, and was among the top rated firms in terms of management team.

About Targetbase

Targetbase is a data-driven marketing agency that delivers customer engagement.  We have the best creative minds in the business with database, direct and digital expertise, working together to connect brands with consumers.

Targetbase uses this insight to create powerful brand communications that combine the right messages and tactics through the best channels with optimal timing.  The result?  Great creative that drives customer engagement and delivers motivated individuals ready to take action.  For more information, visit www.targetbase.com.  


'/>"/>
SOURCE Targetbase
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Dr. Peter Thompson Joins Anthera Pharmaceuticals Board of Directors
2. Michael Porter, Janet Woodcock, Peter Senge Among Speakers at Inaugural Innovation in Healthcare Symposium
3. Dr. Peter J. Pronovost to Join the Board of Directors of Cantel Medical Corp.
4. Prime Therapeutics Hires Peter Wickersham, Senior Vice President Cost of Care
5. Kinetic Systems Appoints Peter M. Maris President & Chief Executive Officer
6. Chula Vistas Dr. Peter Rullan Adds Alma Lasers Pixel CO2 Laser System to Offer Fractional CO2 Laser Treatments to Patients
7. Accuray Appoints Peter Fine to Board of Directors
8. Codexis Names Peter Strumph SVP, Commercial Operations
9. Orexigen(R) Therapeutics Appoints Peter Honig, M.D. to Board of Directors
10. Vermillion Adds Peter S. Roddy to Board and Provides Corporate Update
11. Cardiac Science Appoints Peter Kingma Senior Vice President Sales and Marketing
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/23/2017)... in St. Joseph, Missouri , has selected AccuReg to help standardize ... 22 cities, and its flagship St. Joseph Medical Center. Mosaic Life Care ... to its patients, including the insurance, billing and collections processes. ... ... Joseph Medical Center ...
(Date:3/23/2017)... , March 23, 2017  Transportation Insight, a multi-modal ... end-to-end supply chain management firm with expertise serving clients ... Solutions Rick Zaffarano was named a 2017 ... Supply Chain by the only publication exclusively dedicated to ... supply chain. "Rick has brought to Transportation ...
(Date:3/23/2017)... -- As a result of diagnostic technology increasing ... allergic diseases, cutting edge developments in targeted drugs ... in which pharmaceutical and biotech companies are addressing ... both a high quality meeting and a platform ... research scholars and doctors. The event will also ...
Breaking Medicine Technology:
(Date:3/25/2017)... ... 2017 , ... Norland at Swissray is pleased to announce the release of the ... ELITE DXA has an active scan window, which is more than double that of existing ... scan area could not undergo an accurate total body bone density or body composition study. ...
(Date:3/24/2017)... New York, NY (PRWEB) , ... March 24, ... ... a global scale; from third world countries to hospitals in the United States, ... sparks a conversation on the current obstacles facing infection prevention and offers strategies ...
(Date:3/24/2017)... ... March 24, 2017 , ... Texas Physical Therapy Specialists (TexPTS) is pleased ... Huebner Road. The clinic is the group’s 7th location in San Antonio and 23rd ... PT, will provide care from the clinic, which opened March 22, 2017. ...
(Date:3/24/2017)... ... March 24, 2017 , ... ... its innovative EcoQube Frame vertical micro-veggies garden on Kickstarter . Surpassing the ... product – with nearly 2,000 consumers (and counting) already backing the campaign. ...
(Date:3/24/2017)... Westchester County, NY (PRWEB) , ... March 24, 2017 , ... ... in Somers and White Plains, N.Y., is pleased to announce Westchester resident Lauren C. ... as a law clerk for the firm, will concentrate her practice in elder law, ...
Breaking Medicine News(10 mins):