Navigation Links
Peter Dannenfelser Joins Targetbase as Vice President of Strategy, Bringing 15 Years of Pharmaceutical Marketing Experience
Date:2/8/2011

DALLAS, Feb. 8, 2011 /PRNewswire/ -- Targetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and using it to produce effective creative with measurable results, today announced that Peter Dannenfelser has joined the agency as Vice President of Strategy - Healthcare.  Dannenfelser, a pharmaceutical marketing executive with extensive experience at healthcare companies such as Johnson & Johnson and Novartis, will play a key role in further developing Targetbase's already robust healthcare offering.

(Photo:  http://photos.prnewswire.com/prnh/20110208/DA44345)

"Pete has the depth of knowledge and experience in the healthcare industry to make an immediate impact," said Mark Wright, president and CEO of Targetbase.  "Our practice will benefit from his insights into how relationship-based marketing drives value and brand performance within this sector."

Dannenfelser, former Senior Director of Marketing Communications at Forest Labs, Inc., joins Targetbase to deepen its healthcare leadership team.  Dannenfelser will lead the healthcare practice, cultivating partnerships and spearheading the integration of emerging channels.  Prior to his tenure at Forest Labs, Inc., Dannenfelser was Vice President of Strategic Innovation at Cadient Group after spending five years at Novartis Pharmaceuticals leading Oncology eMarketing, and later, New Marketing Channel Development.  Dannenfelser began his healthcare career at Johnson & Johnson, where he helped usher their major pharmaceutical brands into the digital era, created the first e-commerce program for a pharmaceutical company, and was instrumental in the development of Johnson & Johnson's initial rules and regulations around privacy and data collection.

"Today's healthcare marketers need strategies that identify and solve a customer need that transcends or complements the physical product or service they are selling," Dannenfelser explained.  "Having spent most of my career on our clients' side of the table, I understand there are inherent challenges to this type of marketing and the barriers to making that leap."

Targetbase is a full service marketing agency that offers healthcare clients the unique opportunity to realize the maximum value of their customers – both professional and consumer.  Working with clients at leading pharmaceutical companies, Targetbase creates solutions that identify not only where the most appropriate spend of the marketing dollars is, but which channels are best used to engage.  Targetbase has proven expertise in database management and analysis, business intelligence, and complete campaign design and deployment.  World class creative and message development combined with industry leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.

"As a healthcare marketer, I listened to many agencies talk about the need to leverage customer intelligence to build customer relationships.  The fact remains that to most agencies, working with complex data is a brand new competency.  Targetbase has been doing it for three decades – the industry is moving to where we've been all along.  Which makes Targetbase an exciting place to be."

Targetbase was cited as a leader by Forrester Research, Inc. in its January 12, 2011, Forrester Wave report, "The Forrester Wave™: US Database Marketing Service Providers, Q1 2011." Among the vendors evaluated, Targetbase received the highest overall ratings in three categories related to its current service offering: analytics, execution and fulfillment, and services and support.  In addition, Targetbase received the second highest rating for its customer feedback, and was among the top rated firms in terms of management team.

About Targetbase

Targetbase is a data-driven marketing agency that delivers customer engagement.  We have the best creative minds in the business with database, direct and digital expertise, working together to connect brands with consumers.

Targetbase uses this insight to create powerful brand communications that combine the right messages and tactics through the best channels with optimal timing.  The result?  Great creative that drives customer engagement and delivers motivated individuals ready to take action.  For more information, visit www.targetbase.com.  


'/>"/>
SOURCE Targetbase
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Dr. Peter Thompson Joins Anthera Pharmaceuticals Board of Directors
2. Michael Porter, Janet Woodcock, Peter Senge Among Speakers at Inaugural Innovation in Healthcare Symposium
3. Dr. Peter J. Pronovost to Join the Board of Directors of Cantel Medical Corp.
4. Prime Therapeutics Hires Peter Wickersham, Senior Vice President Cost of Care
5. Kinetic Systems Appoints Peter M. Maris President & Chief Executive Officer
6. Chula Vistas Dr. Peter Rullan Adds Alma Lasers Pixel CO2 Laser System to Offer Fractional CO2 Laser Treatments to Patients
7. Accuray Appoints Peter Fine to Board of Directors
8. Codexis Names Peter Strumph SVP, Commercial Operations
9. Orexigen(R) Therapeutics Appoints Peter Honig, M.D. to Board of Directors
10. Vermillion Adds Peter S. Roddy to Board and Provides Corporate Update
11. Cardiac Science Appoints Peter Kingma Senior Vice President Sales and Marketing
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/7/2017)...  Endo International plc (NASDAQ: ENDP ) ... all known U.S. mesh product liability claims and that ... remaining U.S. claims at reasonable values. Under the agreements, ... quarter of 2017 and continuing through the fourth quarter ... results, the Company intends to increase its mesh product ...
(Date:8/2/2017)... AROMAS, Calif. , Aug. 2, 2017 /PRNewswire/ ... by Continental Who,s Who as a Pinnacle Lifetime ... currently the Key Account Manager at Turing Pharmaceuticals, ... communications, negotiations, troubleshooting and relationship building.                ... has more than 25 years of experience ...
(Date:8/1/2017)... Aug. 1, 2017   CerSci Therapeutics , a ... Texas , has received notice from the National ... of Health (NIH) that it has been awarded a ... over $650,000 in 2017 with an additional $1,000,000 to ... New Drug application of their lead non-opioid drug candidate ...
Breaking Medicine Technology:
(Date:8/18/2017)... ... August 18, 2017 , ... ... specialized asset-light logistics provider of complex transport solutions for mission-critical and non-discretionary ... Unitrans International Corporation, a division of Roadrunner Transportation Systems, Inc. (NYSE: RRTS). ...
(Date:8/18/2017)... ... August 18, 2017 , ... ... devices. Through an educational webinar, they will present the line of epMotion automated ... learn how easy you can automate everyday pipetting tasks. , Ideal for scientists ...
(Date:8/18/2017)... Woodlands, TX (PRWEB) , ... August 18, 2017 ... ... protection assistance and financial planning services to communities in east Texas, is launching ... Pediatric Brain Tumor Foundation. , Founded in 1991, the Pediatric Brain Tumor Foundation ...
(Date:8/18/2017)... (PRWEB) , ... August 18, 2017 , ... The Golseth ... in the Dallas/Fort Worth area, is spearheading a regional charity campaign organized to provide ... , In early June of this year, Christina and her children returned from out ...
(Date:8/18/2017)... ... August 18, 2017 , ... Alcovit, a lime-flavored beverage that rids the body ... with its product now available through Jet.com. , After 25 years of development, ... drink is designed to quickly detox the body thereby avoiding alcohol-induced hangovers. Whether you’re ...
Breaking Medicine News(10 mins):