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Peter Dannenfelser Joins Targetbase as Vice President of Strategy, Bringing 15 Years of Pharmaceutical Marketing Experience
Date:2/8/2011

DALLAS, Feb. 8, 2011 /PRNewswire/ -- Targetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and using it to produce effective creative with measurable results, today announced that Peter Dannenfelser has joined the agency as Vice President of Strategy - Healthcare.  Dannenfelser, a pharmaceutical marketing executive with extensive experience at healthcare companies such as Johnson & Johnson and Novartis, will play a key role in further developing Targetbase's already robust healthcare offering.

(Photo:  http://photos.prnewswire.com/prnh/20110208/DA44345)

"Pete has the depth of knowledge and experience in the healthcare industry to make an immediate impact," said Mark Wright, president and CEO of Targetbase.  "Our practice will benefit from his insights into how relationship-based marketing drives value and brand performance within this sector."

Dannenfelser, former Senior Director of Marketing Communications at Forest Labs, Inc., joins Targetbase to deepen its healthcare leadership team.  Dannenfelser will lead the healthcare practice, cultivating partnerships and spearheading the integration of emerging channels.  Prior to his tenure at Forest Labs, Inc., Dannenfelser was Vice President of Strategic Innovation at Cadient Group after spending five years at Novartis Pharmaceuticals leading Oncology eMarketing, and later, New Marketing Channel Development.  Dannenfelser began his healthcare career at Johnson & Johnson, where he helped usher their major pharmaceutical brands into the digital era, created the first e-commerce program for a pharmaceutical company, and was instrumental in the development of Johnson & Johnson's initial rules and regulations around privacy and data collection.<
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SOURCE Targetbase
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