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Perrigo Launches First-Ever Industry Marketing Campaign For Store Brand OTC Medications
Date:5/13/2013

randmeds">Facebook page, YouTube channel and Website to spread the word. 

Since the campaign's "soft launch" in January 2013, consumers have a new opportunity to learn about and engage with Store Brand Meds via its Facebook page in a fun, but informative way.  The campaign's videos on YouTube now have more than 3.2 million views.  The company is also making significant investments in digital advertising, public relations and electronic couponing to drive more awareness about the campaign.

Although it varies by category, Perrigo estimates that a customer will save an average of 36% by purchasing the store brand instead of the name brand.   According to Perrigo, the company's store brand OTCs save consumers around $5 billion annually.  

"Although we continue to see growing acceptance among consumers for store brand medications, questions and misinformation are still out there," said Jeff Needham , Perrigo's executive vice president and general manager for U.S. consumer healthcare.  "We know there is a real benefit to helping educate consumers on how store brands are regulated, made and sold. It helps us, it helps the industry, it helps our retailers, and, most important, it empowers consumers by giving them the facts and information they need to make purchase decisions."  

From its beginnings as a packager of generic home remedies in 1887, Allegan, Michigan-based Perrigo Company has grown to become a leading global provider of quality, affordable healthcare products. Perrigo develops, manufactures and distributes over-the-counter (OTC) and generic prescription (Rx) pharmaceuticals, infant formulas, nutritional products, dietary supplemen
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SOURCE Perrigo
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