Navigation Links
Perrigo Launches First-Ever Industry Marketing Campaign For Store Brand OTC Medications
Date:5/13/2013

ALLEGAN, Mich., May 13, 2013 /PRNewswire/ -- Perrigo Company (Nasdaq: PRGO; TASE) today announced it has kicked off a broad industry marketing and communications campaign to raise awareness for, and consumer confidence in, generic over-the-counter (OTC) medications sold at leading retailers – also known as "store brand" OTCs. 

(Logo:  http://photos.prnewswire.com/prnh/20120301/DE62255LOGO )

Referencing other successful industry branding campaigns like "Got Milk®?" or "Pork:  The Other White Meat," Perrigo's primary objective for the "Store Brand Meds" campaign is to better educate consumers on the quality, value and effectiveness of store brand medications.  All store brand medications sold in the U.S. must adhere to the same high-quality FDA regulations and guidelines as the national brands. The FDA generally mandates store brands contain the same active ingredients in the same strength, and offer the same symptom relief as their national brand counterparts.  Store brand medications are available at most retailers in their own labels or as private brands. 

As the world's largest manufacturer of OTC medications for the store brand market, Perrigo believes its retail customers will ultimately reap the benefits of more educated and empowered consumers. 

Store brand sales account for 35 percent of the dollar share of all OTCs sold at retail today, but misperceptions about their quality and effectiveness still exist among some consumers. The Store Brand Meds campaign is intended to address such misperceptions.  The campaign relies heavily on social media, leveraging the campaign's recently launched

SOURCE Perrigo
Copyright©2012 PR Newswire.
All rights reserved

Page: 1 2 3 4

Related medicine technology :

1. Perrigo Reports Record Revenue and Adjusted Earnings
2. Perrigo Company To Release Third Quarter Fiscal Year 2013 Results On May 7, 2013
3. Perrigo Company To Present At The Barclays Global Healthcare Conference
4. Perrigo Company To Present At The RBC Global Healthcare Conference
5. Perrigo Confirms First to File Patent Challenge for Generic Version of Testosterone Gel 1.62%
6. Perrigo Company To Present At The Leerink Swann Global Healthcare Conference
7. Perrigo Company Acquires U.K.-based Rosemont Pharmaceuticals Ltd. For Approximately £180 Million Or $283 Million
8. Perrigo Confirms FDA Approval For Testosterone Gel 1%
9. Perrigo Reports Record Second Quarter Revenue, Adjusted Earnings and Operating Cash Flow
10. Perrigo Company To Acquire OTC Companion Animal Health Company, Velcera, Inc., For $160 Million
11. Perrigo Commences Launch Of Clobetasol Emulsion Propionate Foam, 0.05%
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/28/2014)... MAHWAH, N.J. , Aug. 28, 2014  Stryker Orthopaedics, ... Champions Tour, is bringing its message of joint health to ... Playoffs this week at the Deutsche Bank Championship. The company,s ... in the "Fairway Fan Zone on 9" at the TPC ... Thursday, August 28 th .    At the ...
(Date:8/28/2014)... Aug. 28, 2014  Critical Process Filtration, Inc. ... today announces the expansion of their Technical Services ... Filtration now offers customers and potential customers services ... filter failure analyses (even for competitor filters) and ... hallmark services of system benchmarking and cost/performance optimization. ...
(Date:8/28/2014)... --  RapidForce , an innovative muscle support and pain ... professional tennis player John Isner . Currently the ... competitions to help with knee support. He is wearing ... US Open Tennis Championships. Fifteen times ... a revolutionary hybrid of a brace and kinesiology tape. ...
Breaking Medicine Technology:Stryker, Official Joint Replacement Products Of The PGA TOUR, Heads To Boston For The Deutsche Bank Championship 2Stryker, Official Joint Replacement Products Of The PGA TOUR, Heads To Boston For The Deutsche Bank Championship 3Stryker, Official Joint Replacement Products Of The PGA TOUR, Heads To Boston For The Deutsche Bank Championship 4Stryker, Official Joint Replacement Products Of The PGA TOUR, Heads To Boston For The Deutsche Bank Championship 5Critical Process Filtration, Inc. Announces Expanded Technical Services and Validation Support 2America's top-ranked tennis player John Isner Joins Forces with RAPIDFORCE Physio Hybrid Shapes 2America's top-ranked tennis player John Isner Joins Forces with RAPIDFORCE Physio Hybrid Shapes 3America's top-ranked tennis player John Isner Joins Forces with RAPIDFORCE Physio Hybrid Shapes 4
(Date:8/28/2014)... Albany, New York (PRWEB) August 28, 2014 ... is currently perceived with great interest among other healthcare ... due to the high demand in vaccine with respect ... also highly in demand due to an improved understanding ... individuals across the United States. It has led to ...
(Date:8/28/2014)... New York (PRWEB) August 28, 2014 ... that has spent many years fighting to ensure that ... the decision to provide coverage to WTC victims who ... by the U.S. Government Accountability Office (GAO). According to ... on August 25th, the report is entitled “World Trade ...
(Date:8/28/2014)... (PRWEB) August 28, 2014 Hastings and ... has been providing quality accident attorney services and other ... firm is proud to announce that it has saved ... that has been valued at over half of a ... Hastings provides genuine discount attorney's fees that result in ...
(Date:8/28/2014)... News) -- Having greater amounts of yellow pigment in ... objects in hazy conditions, a new study reports. ... hazy conditions in order to test the distance vision ... called macular pigment) in their eyes. The volunteers ... accumulations of the nutrients lutein and zeaxanthin, according to ...
(Date:8/28/2014)... Genetic testing for multiple diseases ... with large reference laboratories as well as smaller ... regard to the genetic variants analyzed, the methods ... to find the most appropriate laboratory providers for ... through these differences, Hayes, Inc. has added GTE ...
Breaking Medicine News(10 mins):Health News:U.S. Vaccine Market: Opportunities and Threats by Transparency Market Research 2Health News:U.S. Vaccine Market: Opportunities and Threats by Transparency Market Research 3Health News:GAO Report Reaffirms Decision to Add Cancers to List of Illnesses Covered under the Zadroga Act, Parker Waichman LLP Comments 2Health News:GAO Report Reaffirms Decision to Add Cancers to List of Illnesses Covered under the Zadroga Act, Parker Waichman LLP Comments 3Health News:Hastings and Hastings Is Pleased To Report Having Saved A Client $23,400 On Settlement Of $540,000 2Health News:Hastings and Hastings Is Pleased To Report Having Saved A Client $23,400 On Settlement Of $540,000 3Health News:Eye Pigment May Help Vision in Hazy Conditions 2Health News:Hayes, Inc. Unveils Laboratory Comparison Tables for GTE Clients 2
... bone marrow transplants are not the best option for ... fail to attain clinical remission after the initial weeks ... largest study ever of such pediatric ALL patients identified ... rates of 72 percent after additional chemotherapy rather than ...
... HealthDay Reporter , WEDNESDAY, April 11 (HealthDay News) -- ... could result in some of the changes to a ... researchers report. Participants in the small study who ... night and who were subjected to shifting sleep-wake cycles ...
... The demand for caregivers is growing rapidly as California,s population ... or near-poverty wages and have poor access to health care ... Health Policy Research has found. Fifty-seven percent ... 450,000 paid caregivers in the state have incomes that ...
... Reporter , TUESDAY, April 10 (HealthDay News) -- The upcoming ... than one for Americans: A new study suggests that fatal ... last-minute filers carelessly rushing to the post office to mail ... indicates that "stressful deadlines lead to driver distraction and human ...
... SEATTLE, Washington, April 9, 2012 The Life Sciences ... awards to three Washington non-profit organizations to foster ... Two of the grants focus on infectious disease. ... will assess the effectiveness of a novel material ...
... excerpts from an interview with Dr. C. Daniel Smith describing the ... Blog . JACKSONVILLE, Fla. Mayo Clinic in ... in the United States to offer a newly approved device to ... as acid reflux disease , can lead to serious health ...
Cached Medicine News:Health News:Chemotherapy proves life-saving for some leukemia patients who fail induction therapy 2Health News:Chemotherapy proves life-saving for some leukemia patients who fail induction therapy 3Health News:Disrupted Sleep May Raise Risk for Obesity, Diabetes: Study 2Health News:Disrupted Sleep May Raise Risk for Obesity, Diabetes: Study 3Health News:Majority of California's Medi-Cal caregivers live in or near poverty 2Health News:Majority of California's Medi-Cal caregivers live in or near poverty 3Health News:Tax Day May Drive Up Fatal Crash Rates 2Health News:Tax Day May Drive Up Fatal Crash Rates 3Health News:Washington's Life Sciences Discovery Fund awards commercialization grants 2Health News:Mayo Clinic offers newly approved treatment for acid reflux disease 2
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... reference laboratory and a worldwide leader in ... an extensive test menu of highly complex ... anatomic pathology. Owned by the University of ... half of the nation's university teaching hospitals ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
Medicine Products: