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PeaTos Brand CEO Comments on Study: "Teens Need To Be Aware of Better 'Junk Food'"

A new study from researchers at the UConn Rudd Center for Food Policy and Obesity, and published in the journal Appetite, finds teens overwhelmingly engage with fast food, unhealthy snacks, candy and soft drinks filled with sugar.

Overindulging on Thanksgiving and through Holidays is expected, especially when teens get stuck inside with family members visiting from out of town. But a new report says social media isn't helping teens promote the right foods, as they constantly photograph everything they eat, including indulgent and awful for you junk food.

Junk Food without all the Junk

The report says it shouldn't be surprising junk food and fast food makers see the potential of social media. By building brand awareness the customers in turn become brand ambassadors."

But it's important for teens to be aware of newer options that are taking a creative approach to the snacking dilemma.

This study also finds foodies never eat alone and they tend to enhance their eating experience with social media by sharing photographs of what they're eating on Facebook, Pinterest and Instagram. The study found 47% of millennials use social and 32% of consumers use social media while they are eating. The concern is social media not only exposes teens to unhealthy food and beverages, but they end up unwittingly marketing these bad choices.

PeaTos is one brand all teens should know about. The rapidly growing Brand is revolutionizing the $20B salty snack category dominated by brands like Cheetos(r) and Doritos(r) with "junk food" made from Peas. It's "junk food" with all the crave-worthy taste, more nutrition and less junk, but they won't find it in the junk food isle. It's sold in the produce section of Kroger and other major retailers and is already the fastest growing snack in that category. It's also available on Amazon. Once teens are aware delicious options exist, promotion of them naturally follows.

Nick Desai, CEO of PeaTos Brand says moms are so excited that kids love the taste of PeaTos as much as their favorite salty snacks. There is no trade-off, its the best of "junk food" and the best of "better-for-you" in one incredible snack. One of the reasons Dessai created PeaTos is to revolutionize this billion dollar industry dominated by industry giant Frito Lay. "Basically the junk food brands we grew up loving have not kept up with the times, it's time to bring our favorite salty snacks into the 21st century. I want my own kids to have better choices without compromising the great taste!"

So if you're a teen or a parent of a teen, make them aware exciting snack options exist. They'll be grateful to learn about brands like PeaTos that are challenging the status quo. And they can use the #eatitworld hashtag when posting better photos on social media.


[Published in Appetite at: - "Adolescents' presentation of food in social media: An explorative study," Appetite, Volume 99, 1 April 2016, Pages 121–129]

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