Navigation Links
Patient-Targeted Messaging for Emerging Multiple Sclerosis Agents Needs to Highlight Efficacy and Preservation of Quality of Life
Date:9/30/2009

WALTHAM, Mass., Sept. 30 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, finds that patient-targeted messaging for emerging multiple sclerosis oral agents will need to provide high-level information regarding the efficacy and preservation of quality of life and forego catchy and/or short taglines highlighting oral dosing. The knowledgeable multiple sclerosis patient population is likely to already be informed about oral dosing and will want information regarding efficacy and safety so that they can readily compare these new agents to the efficacy and safety of currently available agents.

"Based on our survey of multiple sclerosis patients, messages from Biogen Idec's Avonex were among the most appealing to patients because they highlight the drug's ability to slow the progression of disability and its ability to reduce the frequency of relapses. Messages highlighting patient support programs (such as Bayer's Betaseron) or needle size (such as Teva Pharmaceutical's Copaxone) were among the least appealing," stated Amanda Puffer, analyst at Decision Resources.

The new report entitled Brand Perceptions in Multiple Sclerosis also finds that surveyed neurologists perceive the efficacy of Merck Serono's safer Rebif nearly as equivalent to that of Biogen Idec's Tysabri. Despite Tysabri's efficacy in clinical trials, this shows that neurologists do not perceive its superiority in delaying disability progression to be sufficient to offset its safety drawbacks.

"One of our most surprising findings was the fact that surveyed neurologists perceive Tysabri to be only slightly more efficacious than Rebif. Even though Tysabri's efficacy is superior to that of Rebif's, it is well accepted that neurologists are hesitant to prescribe Tysabri because of the
'/>"/>

SOURCE Decision Resources
Copyright©2009 PR Newswire.
All rights reserved

0

GOOD

Page: 1 2 3

Related medicine technology :

1. PAREXEL International to Present at William Blair Emerging Growth Stock Conference
2. Surveyed Neurologists Anticipate That Less Than 30 Percent of Their Use of Emerging Oral Agents in Multiple Sclerosis Will be in the First Line
3. Emerging Therapies Could Help Ease The Chronic Symptoms of Atopic Dermatitis For Adults and Children
4. Current and Emerging Drugs Continue to Struggle for Patient Share in the Treatment of Major Depressive Disorder
5. Malaria Vaccine Developer Sanaria Inc. Receives the Technology Council of Marylands Emerging Company of the Year Award
6. Revolution Health and EmergingMed Launch Cancer Clinical Trial Matching and Referral Service
7. Current and Emerging Drugs Have No Advantage Over Enbrel in Inhibiting/Slowing the Progression of Rheumatoid Arthritis
8. Data From Multiple Clinical Trials of OrbusNeichs Genous(TM) Bio-engineered R stent(TM) to be Presented at TCT 2009
9. Artielle ImmunoTherapeutics Announces Positive Results of Phase 1 Multiple Sclerosis Trial
10. Calixa Therapeutics to Make Multiple Presentations on CXA-101 and CXA-101/tazobactam at the 49th Annual Interscience Conference on Antimicrobial Agents and Chemotherapy
11. Researchers Identify Two Genes as Potential Therapeutic Targets for Multiple Sclerosis
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/19/2013)... 2013  Caradigm today announced the availability ... to help healthcare organizations efficiently manage clinician ... their compliance with data privacy regulations. The ... in the delivery of advanced role lifecycle ... systems. (Photo: http://photos.prnewswire.com/prnh/20130619/SF34463LOGO ...
(Date:6/19/2013)... Calif. , June 19, 2013   ... improve sample standardization and handling in many areas ... issuance of new patents by the U.S. Patent ... thermo-conductive products developed to standardize sample handling to ... of results in common laboratory procedures. ...
(Date:6/19/2013)... June 19, 2013  Decision Resources, one of ... pharmaceutical and healthcare issues, finds that, for the ... U.S. and European rheumatologists cite a therapy,s induction ... most influences their prescribing decisions. Over 60 percent ... respectively, rank the percentage of patients achieving remission ...
Breaking Medicine Technology:Caradigm Provisioning Helps Healthcare Organizations Improve Clinical Efficiency, Manage Risk 2Caradigm Provisioning Helps Healthcare Organizations Improve Clinical Efficiency, Manage Risk 3BioCision Announces Two New U.S. Patents for Thermo-Conductive Products that Standardize Sample Handling in Laboratory Research 2U.S. and European Rheumatologists Agree That a Therapy's Induction of Remission is One of the Attributes That Most Influences Their Prescribing Decisions in Rheumatoid Arthritis 2
... with HCV-796 Supports Follow-up with Standard of Care ... - Company to Host Conference ... Aug. 10 ViroPharma Incorporated,(Nasdaq: VPHM ) announced today ... WYE ), to discontinue dosing,with HCV-796 in combination with ...
... While the potential benefits are many, clinical studies ... Findings from a study,released today revealed that a ... effectiveness of many over-the-counter (OTC) anti-aging,products. The study ... the,Aesthetic Surgery Journal, the official peer-reviewed journal of ...
Cached Medicine Technology:Potential Safety Issue Identified in Ongoing Phase 2 Clinical Study of HCV-796 2Potential Safety Issue Identified in Ongoing Phase 2 Clinical Study of HCV-796 3Potential Safety Issue Identified in Ongoing Phase 2 Clinical Study of HCV-796 4Potential Safety Issue Identified in Ongoing Phase 2 Clinical Study of HCV-796 5Potential Safety Issue Identified in Ongoing Phase 2 Clinical Study of HCV-796 6OTC Anti-Aging Products: Hype or Hope? 2
(Date:6/19/2013)... 2013 Strict rules for ... Orriant is launching a new tool to help ... with regulations. New HHS regulations will soon ... if their employer offers outcome-based, health-contingent, compliant wellness ... with these standards for nearly a decade. Orriant ...
(Date:6/19/2013)... (PRWEB) June 19, 2013 Today, Zane ... Health Insurance Exchange . Zane Benefits, which provides comprehensive ... is the leader in defined contribution and ... Zane Benefits’ website, as part of the Affordable Care ... businesses will become available through new state health insurance ...
(Date:6/19/2013)... Citi Bike has come to New York City in a ... know for sure how many patients will choose to take advantage ... option. In fact, he’s happy about anything that might help ... more convenient for them to visit his office at 133 East ... Medicine at Back and Body Medical and an experienced NYC ...
(Date:6/19/2013)... Angeles, CA (PRWEB) June 19, 2013 According ... Tricks for Surviving Weekend Sunburn,” it is not uncommon for ... in the summer months. A person is likely to forget ... skin , which is both dry and itchy. When this ... burn (Go to goo.gl/gDyjP). , “Most people do not realize ...
(Date:6/19/2013)... in emergency medicine and trauma surgery have had ... the days immediately after major injuries, including burns. ... their injuries now are at greatest risk from ... known as sepsis or from inflammation-induced multiorgan ... General Hospital (MGH) investigators that measures the movement ...
Breaking Medicine News(10 mins):Health News:New Tool to Increase Participation Rates for Corporate Wellness Programs in July 2013 Will Help Maintain Compliance with Federal Regulations 2Health News:New Tool to Increase Participation Rates for Corporate Wellness Programs in July 2013 Will Help Maintain Compliance with Federal Regulations 3Health News:Zane Benefits Publishes New Information on the Wisconsin Health Insurance Exchange 2Health News:Zane Benefits Publishes New Information on the Wisconsin Health Insurance Exchange 3Health News:New York City's Back and Body Medical Welcomes Citi Bike to Midtown Manhattan 2Health News:New York City's Back and Body Medical Welcomes Citi Bike to Midtown Manhattan 3Health News:Skin Care – How to treat Sunburn 2Health News:Restoring appropriate movement to immune cells may save seriously burned patients 2Health News:Restoring appropriate movement to immune cells may save seriously burned patients 3
... The Medicare Prescription Drug, Improvement, and Modernization Act ... to Medicare beginning in January 2006. This has dramatically ... significant effects on insurers, beneficiaries, and providers. For researchers, ... to examine. A special themed issue of Research ...
... Easy ... and Budgeting for Wi-Fi Deployments. , ... Santa Clara, CA (PRWEB) June 29, 2010 -- Aerohive Networks , creators of ... new version of its free Online Wi-Fi Planner Web Application. The new version of the ...
... Foundation (NRF) of Singapore has announced that the Hebrew ... that have been selected to participate in research centers ... and Technological Enterprise) program. The Hebrew University,s ... of inflammation. The research aims to accelerate the ...
... ... Experts Weigh In November 16-17, 2010 , ... Toronto (PRWEB) June 29, 2010 -- Today, SC Magazine announced ... convene and discuss lessons learned and best practices to help organizations address the burgeoning landscape ...
... Italy: Researchers have discovered that some women carry a ... to respond to ovarian stimulating hormones during fertility treatment. ... and devising personalised fertility treatments that could bypass the ... Lalioti told the 26th annual meeting of the European ...
... ... Sportswear® is introducing two new budget friendly team warm-ups priced at $34. These warm-ups ... lines and basic style elements in the sleeve and leg opening to keep the price ... Manhattan, KS (PRWEB) ...
Cached Medicine News:Health News:Experts analyze benefits, opportunities and challenges of Medicare Part D 2Health News:Experts analyze benefits, opportunities and challenges of Medicare Part D 3Health News:Aerohive Networks Releases New Version of Free Wi-Fi Planning Tool 2Health News:Aerohive Networks Releases New Version of Free Wi-Fi Planning Tool 3Health News:Hebrew University added to Singapore research program 2Health News:SC Magazine Strengthens Commitment to Canadian Information Security with Inaugural SC Congress Canada 2Health News:SC Magazine Strengthens Commitment to Canadian Information Security with Inaugural SC Congress Canada 3Health News:SC Magazine Strengthens Commitment to Canadian Information Security with Inaugural SC Congress Canada 4Health News:Study finds why some women are sub-fertile with a poor response to ovarian stimulating hormones 2Health News:Study finds why some women are sub-fertile with a poor response to ovarian stimulating hormones 3Health News:GTM Sportswear Introduces New Budget Friendly Team Warm-ups Priced at $34 2
The latex-free, PVC-free Antibacterial Hydro Personal catheter combines two remarkable innovations into one exclusive catheter that delivers an antibacterial agent while providing the virtually frict...
The latex-free, PVC-free Antibacterial Hydro Personal catheter combines two remarkable innovations into one exclusive catheter that delivers an antibacterial agent while providing the virtually frict...
... It's easy on delicate urethral ... and hydrophilic coating provide nearly ... gel. It's easy to maintain ... catheter with its own sterile ...
... Rochester Medical's line ... the intermittent catheters you ... All four product configurations ... and antibacterial hydro - ...
Medicine Products: