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Patient Adherence, Communication and Engagement (PACE)
Date:7/29/2013

ales and less evidence demonstrating a drug's efficacy profile.

The engagement of patients in their own healthcare empowers them to make meaningful choices, and hence healthcare industry reforms in the US emphasize two central tenets of patient access and engagement, and coordinated care. Information and communication technologies are playing a significant role in this.

Federal stimulus is driving investments in Healthcare Information Technology (HIT), making huge amounts of data open to access, enabling data sharing and coordination in care delivery. The US Department of Health and Human Services (HHS) has mandated technology adoption by the healthcare providers, with innovation grants, incentives and penalties offered by the Health Information Technology for Economic and Clinical Health (HITECH) Act. Rapidly increasing cost burden is also forcing US health insurance providers to leverage technology and collaborations, driving the industry towards better patient engagement.

Large investments have been injected into Electronic Health Records (EHR) and other healthcare information technology systems that allow care professionals to access and share high amounts of data. There technologies also allow care providers to have better dialog with patients and engage them in managing their own health. Patients are also being targeted using other digital tools, as an increasing usage of mobile internet and social media platforms provide opportunities for engagement between patients and healthcare industry. As patients go online to seek health information and connect with support networks, there is an increased need for trusted sources for health information. Pharmaceutical companies are facilitating and participating in this online dialog to provide patients with authentic information and increasing patient engagement.

Technological advances have already demonstrated improved pati
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SOURCE Research and Markets
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