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Passages Malibu Drug and Alcohol Treatment Center Announces Launch of Cutting-Edge 'Brain Paint' Neurofeedback Therapy Scientifically Proven to Reduce Addiction Relapse Rate Into Pioneering Holistic Treatment Program
Date:12/7/2010

MALIBU, Calif., Dec. 7, 2010 /PRNewswire/ -- The world-renowned Passages Malibu, the state-of-the-art one-on-one holistic drug and alcohol treatment center, today announced the launch of the "Brain Paint" Neurofeedback, scientifically proven to reduce relapse, as the latest cutting-edge therapy offered to its clients, who benefit from the fact that Passages now offers a more extensive array of therapies than any other treatment center in the nation.  The introduction of "Brain Paint" elevates the Passages treatment experience to a new level by giving those fighting addiction a powerful new tool to achieve stability and the sought-after state of peak performance which athletes and musicians refer to as being "in the zone."  

Known for innovation, Passages Malibu pioneered the most individualized and comprehensive treatment approach the industry has ever seen with more than 65 hours of one-on-one therapy per month.  As the leader in personalized treatment, Passages takes the next step forward by offering its patients one of the most individualized treatment approaches invented.  "Brain Paint" represents a natural extension of Passages' philosophy of customizing a tailored treatment program, rather than the typical disease-focused, one-size-fits-all rehab model.  By connecting directly to the patients' brains, the therapists at Passages are able to gain insights into the minds of their patients and help them achieve an unprecedented level of mental stability.

Passages' newest treatment, "Brain Paint," works by tapping into the body's mechanisms, including self-regulation, to teach the brain to be more efficient and effective.  Studies have demonstrated that the brains of individuals combating addictions are often highly unstable in the early stages of rehab.  "Brain Paint" helps patients bypass the typical "flight-or-fight" reaction which many experience and train the brain's cortex to engage and achieve a state of relaxed focus and attentiveness.  This improves brain function and has been proven to reduce the rate of relapse and extend recovery.  In just a few short weeks since therapists have introduced "Brain Paint" at Passages Malibu, clients are already showing improvement and demand for the therapy is strong. In an extensive study of over 9,400 patients, 47% experienced improvement in just 3 sessions, although more extensive treatment is recommended for the maximum long-term benefits.

"At Passages, we are constantly innovating and expanding to bring our patients the latest advances in science, technology and health to help them win the fight of their lives against drugs and alcohol," explains Pax Prentiss, Co-Founder of Passages. "Our clients who have taken amphetamines and other 'uppers' often find that their brains are literally running too fast.  By contrast, through Brain Paint, we can see that our patients battling depression often have brains that are running too slowly. With the Brain Paint technology, our therapists teach our patients how to regulate their brains.  Once we stabilize them, our patients' chances of remaining clean and sober increase dramatically."

Passages Malibu will be actively utilizing "Brain Paint" to treat a wide array of addictions since a 2005 UCLA study proved the effectiveness of EEG Biofeedback in improving the rates of maintaining sobriety and staying drug-free for a full year after treatment.  The therapy has yielded dramatic life-changing results for acclaimed autistic musical genius Rex Lewis, an Olympic gold medalist and a patient with a traumatic head injury who could not walk or talk and was able to achieve both through the use of "Brain Paint."

Passages therapists apply sensors to the head to pick up the brain's electrical signals which are then amplified and displayed on a computer monitor which the patient can see.  This gives the brain a unique opportunity to see itself in action.  Neurofeedback works like a mirror for the brain – by magnifying the areas that are not working efficiently and giving the brain an opportunity to correct and adjust itself to achieve stability.

About Passages MalibuPassages Malibu was founded in 2000 by father and son team Chris and Pax Prentiss as a result of a father's unconditional love and ongoing concern for son Pax and his downward life spiral of addictions.  Pax's personal journey in overcoming heroin and cocaine addiction was the foundation for Passages to pioneer the approach which has now become the new standard for the treatment of alcohol and drug dependency.  Rather than simply following the basic one-size-fits all 12 step rehab model in which clients attend group meetings and receive little individual counseling, Passages provides 60-65 hours/month of concentrated one-on-one therapy to every client.  These personalized sessions focus on determining the underlying causes of dependency on drugs and alcohol.  At Passages, a consulting physician and skilled team of licensed therapists customize a treatment program for each individual in a naturally serene and beautiful setting.  In 2010, a new Passages wellness center, Passages Ventura was established in Ventura, California.

To learn more about Passages Malibu please fan/follow us online on Twitter at http://twitter.com/passagesrehab, Facebook at http://www.facebook.com/passagesmaliburehab and YouTube at http://www.youtube.com/user/passages Contact:Holly TaylorRogers & Cowan310-854-8115hetaylor@rogersandcowan.com
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