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Paper or Plastic? Technology Fuels Gift Card Popularity and Access as an Alternative to Cash Incentives and Gifts
Date:5/19/2010

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"iCARD was one of the first companies to provide prepaid Visa Gift Cards," Ehney said. "We made it easy for people to customize the embossing and put a special message on letter that goes with the card. We also made it easy for companies to order hundreds or thousands of cards at one time and deliver them in bulk or to individual addresses."

"iCARD's pioneering efforts in the industry are to be commended," said Strautman. "Back in 1998, Visa Gift Cards didn't exist. Now we supply Visa gift cards, merchant gift cards, restaurant gift cards and emailable gift cards."  

In fact, the companies latest offering allows a company to provide an entirely GREEN employee incentive, consumer promotion or product rebate. The reward is delivered via email and it is redeemed online for merchant gift codes that are good for online shopping. No plastic, no stamps, no waiting, and no mail trucks!

The technology required to support fulfillment, and service of all those gift cards is pretty amazing. iCARD's innovative ordering system is just the beginning. Consider what it takes to provide customer service for all those cards! "When customers contact us via phone or email, our systems must enable us to look up their order, see what it was charged to, see where it was shipped, see if the cards were activated, and see if the cards have been used," said Strautman. "That requires backend coordination of multiple databases and adept employees who are eager to please our customers."

To consumers, it may just be a valuable piece of plastic in their wallet or purse. Its simplicity
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SOURCE iCARD Systems
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