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Paper or Plastic? Technology Fuels Gift Card Popularity and Access as an Alternative to Cash Incentives and Gifts
Date:5/19/2010

ccount);s.linkTrackVars='prop5,eVar3,prop15';s.prop5='External Link';s.eVar3=s.prop5;s.prop15='94261654';s.tl(this,'o','ExternalLink');" target='_blank' href="http://icardsystems.com/products_merchant_gift_cards.shtml">bulk merchant giftcards can each be modified to meet a client's specifications for their program."

An example of how iCARD uses technology to support the growth and diversity of gift cards can be seen in its emailable Super Gift Card product. iCARD uses some patent-pending technology for distribution of a unique value code, along with a customizable, e-greeting-type card that is delivered via email. Alternatively, it can be printed for hand-delivery. Either way, the code is redeemed at a redemption Web site, www.icardgiftcard.com, where the recipient selects gift cards from nearly 170+ different popular merchants and restaurants. Macy's, Kohl's, iTunes and Starbucks are among the more popular merchants. Restaurants vary from national chains like TGIFriday's to more regionally popular choices like Longbranch Steakhouse.

iCARD's vaults are stocked with a healthy inventory of merchant gift cards to ensure timely fulfillment. Without iCARD's inventory management and accounting software, and strict cashflow management, this business would not be possible.

iCARD services both business and individuals. "Busy moms love us, because our iCARD Gift Card is perfect for last-minute gifting," said Strautman. "Oftentimes,
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SOURCE iCARD Systems
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