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Paper or Plastic? Technology Fuels Gift Card Popularity and Access as an Alternative to Cash Incentives and Gifts
Date:5/19/2010

sa cards, an emailable Super Gift Card, and bulk merchant giftcards.

"The real trick in our business is to offer choice," said Jeff Ehney, iCARD's founder. "For example, we have an emailable gift card, a Super Gift Card, that allows the recipient to use the value to select the merchant gift cards that they want.  That way," he says, "an employer doesn't have to give every employee the same restaurant or merchant card. People are different. We all like different things. Likewise," he says, "our corporate customers all have unique programs that have specific goals, restrictions and requirements. Fortunately, prepaid Visa cards, an emailable Super Gift Card, and

SOURCE iCARD Systems
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