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Paper or Plastic? Technology Fuels Gift Card Popularity and Access as an Alternative to Cash Incentives and Gifts
Date:5/19/2010

FORT LAUDERDALE, Fla., May 19 /PRNewswire/ -- Gift cards have dramatically evolved over the last decade, along with the technology that supports them. Once viewed strictly as a last-minute gift for hard-to-shop-for friends and family, gift cards are now a common currency in just about everyone's billfold or purse. According to the National Retail Federation, consumers spent $25 billion on gift cards in the 2009 holiday season.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100412/CG84702LOGO)

Today, an increasing portion of gift card sales is for corporate use, as employee incentives, promotions, and

SOURCE iCARD Systems
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