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Panasonic Reaches Distribution Agreement With The Hearing Shop

SECAUCUS, N.J., Feb. 10, 2012 /PRNewswire/ -- Panasonic Healthcare Group today announced a new distribution agreement with The Hearing Shop, an online supplier for the hearing professional, which will allow licensed dispensers and audiologists to purchase Panasonic products at  This is the first time that Panasonic digital hearing instruments will be available for hearing care professionals to order online.   

The Hearing Shop is the first independent wholesale hearing aid site and is specifically designed for hearing care professionals to quickly and effortlessly order hearing products- with the simple click of a mouse.  The site offers the entire line of Panasonic digital hearing instruments and accessories, including the new R1-W series, and also provides an online resource for product training and marketing material. 

"A changing market requires new thinking and evolving our business to meet our customer's demands," said Delain D. Wright, Director of Sales, Panasonic Healthcare Group.  "Panasonic and The Hearing Shop are on the forefront of this changing industry by offering hearing professionals the opportunity to order Panasonic digital hearing instruments through an online store.  Working with opens up a range of other opportunities such as integrating the purchase of Panasonic digital hearing aids through a hearing professional's office management system, offering customers an easy and seamless way to shop."  

Based in San Francisco, CA,, a leading office and patient management system and lead generation service, has brought together the power of the Panasonic brand with the ease of ordering through The Hearing Shop. 

" has always been on the forefront of technological advances, which result in making the lives of hearing care professionals easier," said Tom Harris, Product Development Manager,  "Our mission has always been to free up the provider's time so they can spend more time with their patients.  We are confident this new venture between Panasonic Healthcare Group and The Hearing Shop will do just that. is glad to be involved in the marketing initiatives for this project and hopes it brings value to our users."

Licensed hearing care professionals can visit to learn more and purchase Panasonic digital hearing instruments.

About Panasonic's Healthcare Group

Based in Secaucus, NJ Panasonic Healthcare Group is a business group within Panasonic Corporation of North America.  Bringing together Panasonic's expertise in a wide range of health and medical device technologies, the business unit develops products for the healthcare industry related to hearing care and diagnostic devices.  For more information visit or

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations.  Panasonic was the only Consumer Electronics brand to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking ( 

About The Hearing Shop

The Hearing Shop is an independent, third party distributor of Panasonic hearing aids focused on streamlining hearing aid transactions online.  The Hearing Shop has taken the e-commerce shopping model people have become accustomed to and created a portal where hearing care professionals can easily purchase the newest technology from Panasonic to help improve their patient's lives.

About, the number one hearing care practice management system, has been empowering health care providers to grow their businesses and help more patients for nearly a decade. With over 6,000 practices utilizing their software everyday all across the globe, Sycle continually releases new product enhancements to keep their users one step ahead of the game, allowing them to spend more time with patients.'s current suite of fully integrated Audiology specific products and services includes; Practice Management, Patient Financing, Sales Generation, Sycle Marketing Group, E-Claims, Sycle NOAH Sync, CounselEAR Integration and QuickBooks Synchronization. All of these products and services support Sycle's mission to save hearing care providers time, which will ultimately allow them to help more people.  


SOURCE Panasonic
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