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PR Newswire's Business Technology Round-up, 13 Dec 2012
Date:12/13/2012

LONDON, December 13, 2012 /PRNewswire/ --

Masimo launch new iOS product, technology health systems value revealed and Yelp launch in Turkey

Masimo, an innovative provider of non-invasive body monitoring technologies, has announced the launch of its new iSpO2 device, providing outpatients with a quick and simple way of monitoring their blood oxygen levels from the palm of their hands. 

The new device connects directly to the iPhone and iPad, allowing owners to measure and store their blood-oxygen level results. The new product takes Masimo's already popular pulse oximeter device, which is used in a vast number of hospitals across the world, into the consumer arena. This will allow patients to better care for themselves, without the need for home visits from medical staff. In addition to the consumer version, Masimo are also planning on the release of a professional version, which is still pending approval from the US FDA. 

A new report from Global Information has shown the true size of the technological health market this week, revealing that the combined worth of the top five digital health markets has topped $1.9billion in 2012.

According to the research, the top markets, which include emergency response systems, video diagnostic tools and remote doctor services, are growing in popularity across the world. Revenue growth expected to continue well into 2013. Technological advances in healthcare have revolutionised the self-care market, with innovations allowing patients to track their medication, communicate with health professionals and monitor their vital information, all from the safety of their own home. 

One major contributor to the phenomenal growth in the digital healthcare market has been the wireless patient monitoring industry, which is expected to more than double its revenues over the next 12 months. Industry experts have attributed the growth to ageing populations, with patients and healthcare professionals looking at alternative solutions for providing care to the elderly. 

International review website Yelp has taken yet another step towards its aim of providing total connectivity between the world's businesses and consumers this week, after rolling out its services to Turkey.

In addition to the roll out of their popular website, Turkish users will also have immediate access to the company's corresponding mobile applications, allowing them to access and post reviews on the move. The Turkish market has been singled out as one of the best prospects for growth by Yelp, who note its rapidly expanding and youthful population. According to VP Miriam Warren, Yelp look forward to witnessing users develop the site "for the benefit of both consumers and independent small businesses" in Turkey.

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