Navigation Links
PLAN C Agency Promotes Hepatitis B Awareness Through 'B HERE'

LOS ANGELES, Feb. 10 /PRNewswire/ -- PLAN C Agency, in collaboration with biopharmaceutical company Gilead Sciences, launched a Hepatitis B awareness campaign titled "B HERE" at three college campuses in the West Coast. The goal was to raise the much needed awareness regarding the rising epidemic of Hepatitis B among Asian Americans and educate the youth on the importance of getting tested.

PLAN C Agency organized a live performance - featuring YouTube comedians and artists HappySlip, KevJumba, David Choi and Paul Dateh as well as Kaba Modern part of MTV's America's Best Dance Crew - combined with an art exhibit of original artwork pertaining to Hepatitis B and its damaging effects on the Asian American community. By integrating the social media entertainers along with a live forum, the artists were able to inspire and interact with second generation Asian Americans to help spread the word on Hepatitis B prevention and encourage those living with the disease to continue their fight.

In Medical Marketing & Media, the "B HERE" campaign was noted as, "real social media in action," by Awaken Interactive, a technology agency which helped with the campaign. PLAN C's efforts were highlighted for successfully being able to reach second generation Asian Americans, who are taking an active role in helping first generation Asian American parents with health issues, as explained by Sid Ho, partner at Awaken Interactive.

"In the major markets—New York, Los Angeles and San Francisco—there is an Asian American social scene that is quite active," said Ho in Medical Marketing & Media. "It's almost like a big clique in terms of the 18-29 demographics, and PLAN C is an agency that lives and breathes this demographic. They have access to entertainers, performers and artists that Asian Americans follow very closely."

The "B HERE" campaign continues its strong momentum and will be at five other college campuses across the U.S. starting March 2010.

About PLAN C Agency

PLAN C Agency is a full service multi-cultural marketing agency specializing in the Asian American demographics. PLAN C Agency's mission is to provide Fortune 500 companies with a comprehensive marketing solution that connects through understanding, influences through authenticity, and delivers through involvement within Asian Americans. For more information, please visit or email




Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Authorization for AGENDA Phase 3 Trial of Genasense(R) in Advanced Melanoma Granted by French Regulatory Agency
2. Thalidomide Pharmion(R) Receives Positive Opinion for Treatment of First-line Multiple Myeloma from European Medicines Agency
3. ActivBiotics Receives Orphan Drug Designation from the European Medicines Agency for Superoxide Dismutase Mimetic, M40403, in Oral Mucositis Indication
4. Pharmion and MethylGene Announce Orphan Drug Designation Granted by the European Medicines Agency (EMEA) for MGCD0103 for the Treatment of Acute Myelogenous Leukemia
5. European Regulatory Agency Accepts Cell Therapeutics, Inc.s Marketing Authorization Application for XYOTAX(TM) for Lung Cancer for Review
6. California Stem Cell Agency Exaggerated Its Role in Funding Key Research
7. European Medicines Agency Adopts Positive Opinion for Ranolazine for Treatment of Chronic Angina
8. Pharmasset Announces Initiation of Combination Study of Clevudine and Viread(R) for HBV by French National Agency for Research on AIDS and Viral Hepatitis (ANRS)
9. PharmAthene Submits Proposal to BARDA in Response to Broad Agency Announcement for Advanced Research and Development for Valortim(R)
10. Mars, Incorporated Commits Over $2 Million to Federal Agency for Human-Animal Interaction Research
11. Competitive Technologies Selects RF
Post Your Comments:
(Date:6/23/2016)... , June 23, 2016 , ... on Thursday, July 7, 2016 , , , , LOCATION: ... , , , , EXPERT PANELISTS:  , , , ... Senior Industry Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and ... The global pharmaceutical industry is witnessing an exceptional era. ...
(Date:6/23/2016)... , June 23, 2016 ... Oticon , industry leaders in advanced ... launch of Oticon Opn ™, the world,s first ... of possibilities for IoT devices.      (Photo: ... Oticon introduces a number of ,world firsts,: ...
(Date:6/23/2016)... , June 23, 2016 Research ... "Surgical Procedure Volumes: Global Analysis (United States, China, Japan, ... report to their offering. ... tool for healthcare business planners, provides surgical procedure volume ... surgery trends with an in-depth analysis of growth drivers ...
Breaking Medicine Technology:
(Date:6/24/2016)... ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain ... for a minimum wage raise to $12 an hour by 2020 and then adjusting it ... the lost value of the minimum wage, assure the wage floor does not erode again, ...
(Date:6/24/2016)... ... 2016 , ... EB Medicine presented its first-ever “Issue of ... in Ponte Vedra Beach, FL. The awards honor the outstanding work of leading ... and Pediatric Emergency Medicine Practice. , “With this award, we recognize the efforts ...
(Date:6/24/2016)... ... June 24, 2016 , ... Puradigm® & ... (TGIG), has initiated cultivation and processing operations at its production facility, and opened ... , Puradigm is the manufacturer of a complete system of proactive air and ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the placement ... Vice President of North American Capital Sales at HTG Molecular . ... in the commercialization of the HTG EdgeSeq system and associated reagents in North America. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Today, MTI-GlobalStem, a ... cells and other difficult to transfect cells, announces its launch of the PluriQ™ ... Gene Editing System is a complete system for culturing and transfecting human ...
Breaking Medicine News(10 mins):