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PDI Announces Renewal of Engagement for 7th Consecutive Season
Date:8/25/2011

PARSIPPANY, N.J., Aug. 25, 2011 /PRNewswire/ -- PDI, Inc. (Nasdaq: PDII), a leading provider of integrated promotional and commercialization services to health care companies, today announced that its seasonal sales services agreement with a Top 10 pharmaceutical company has been renewed for an additional season. The pharmaceutical company will continue to utilize PDI's Shared Sales team beginning in September 2011 through March 2012 to reach pediatric and primary care physicians. This initiative is expected to generate approximately $11 million in revenue for PDI during the Fall 2011 through Spring 2012 promotional season, $6 million of which will be realized in 2011.

"Renewal of this engagement over seven consecutive seasons demonstrates PDI's ability to consistently provide best-in-class solutions that deliver meaningful results for our customers," said Nancy Lurker, PDI's CEO. "We are pleased that our clients continue to recognize the value and strategic flexibility that outsourcing with PDI can provide."

About PDI, Inc.

PDI is a leading health care commercialization company providing superior insight-driven, integrated multi-channel message delivery to established and emerging health care companies. The company is dedicated to enhancing engagement with health care practitioners and optimizing commercial investments for its clients by providing strategic flexibility, full product commercialization services, innovative multi-channel promotional solutions, and sales and marketing expertise. For more information, please visit the company's website at http://www.pdi-inc.com.

Forward-Looking Statements

This press release contains forward-looking statements regarding future events and financial performance. These statements are based on current expectations and assumptions involving judgmen
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SOURCE PDI, Inc.
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