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PDI, Inc. Announces $17 Million Multi-Year Sales Contract
Date:3/13/2013

PARSIPPANY, N.J., March 13, 2013 /PRNewswire/ -- PDI, Inc. (Nasdaq: PDII) today announced the signing of a new sales contract which could generate total revenues of up to $17 million over its two-year term. PDI estimates that $5 - $6 million of revenue will be recognized in 2013, beginning in the second quarter. Under the agreement PDI will provide a dedicated team to promote a CNS therapeutic product to neurologists and pain specialists. The agreement also provides an option for contract termination after one year.

"Outsourcing for new reps continues to grow as ROI metrics become more critical to pharma," said Nancy Lurker, chief executive officer of PDI, Inc. "A major focus of PDI's value proposition is improving ROI on sales expenses. We are confident that we will win additional business from our strong pipeline of potential new sales contracts."

About PDI, Inc.

PDI is a leading health care commercialization company providing superior insight-driven, integrated multi-channel message delivery to established and emerging health care companies. The company is dedicated to enhancing engagement with health care practitioners and optimizing commercial investments for its clients by providing strategic flexibility, full product commercialization services, innovative multi-channel promotional solutions, and sales and marketing expertise. For more information, please visit the company's website at http://www.pdi-inc.com.

Forward-Looking Statements

This press release contains forward-looking statements regarding future events and financial performance. These statements are based on current expectations and assumptions involving judgments about, among other things, future economic, competitive and market conditions and future business decisions, all of which are difficult o
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SOURCE PDI, Inc.
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