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PDHI Launches ConXus Rewards, Announces Partnership With Hallmark Insights to Support Incentive-Driven Wellness Programs

DES MOINES, Iowa, Oct. 16 /PRNewswire/ -- Protocol Driven Healthcare, Inc. (PDHI) today launched ConXus(R) Rewards and announced a partnership with Hallmark Insights to provide fully integrated incentive management and fulfillment services to users of the ConXus health improvement platform.

ConXus Rewards delivers incentive management and fulfillment services for reward points earned by participants completing activities within the ConXus health improvement platform. Activities include completion of a health risk assessment using ConXus Profile or completion of portions of a health action plan using ConXus Steps. Two options are available:

1. With integrated fulfillment services, delivered in partnership with

Hallmark Insights

2. With tracking and management of reward points earned only, for

fulfillment by the client or employer end client outside the ConXus


Clients may offer fulfillment services by employer, supporting flexible service delivery.

"The value of incentives in health and wellness programs is well proven," says Jennifer Jolley, President of PDHI. "The challenge has been delivering a cost-effective, scalable solution. Working with Hallmark Insights enables us to offer the ConXus solution to automate reward fulfillment, together with essential program administration processes such as billing, payment, and reporting."

Participants earn points for completing activities within the ConXus modules, based on client business rules. The maximum reward points available may be set by each employer for each wellness cycle, typically a year. Individual point-earning activities, total to date, and budget available are displayed to each participant and can be reviewed in aggregate by program administrators using online reporting tools.

For employers that choose Hallmark Insights fulfillment services, reward points earned are transferred to Hallmark Insights in real time. Participants in wellness programs may redeem points online at any time up to the available balance. Hallmark Insights offers gift cards to a portfolio of over 350 national and regional merchants.

About Protocol Driven Healthcare, Inc. (PDHI)

PDHI is a healthcare technology and data processing organization, providing preventive health applications and services using the ConXus(R) health improvement platform. ConXus solutions are scalable and flexible, driving process efficiency and project control for clients. PDHI has adopted an open systems approach, including extensive administrative tools and interfaces that allow integration of ConXus solutions into client portal environments. For more information, visit

About Hallmark Insights

Headquartered in Minneapolis, Hallmark Insights, a wholly owned subsidiary of Hallmark Cards, Inc., provides meaningful, memorable, and measurable incentive solutions for employee recognition programs, sales and dealer programs, health and wellness programs, and consumer programs. Hallmark Insights solutions combine the convenience of Internet shopping with easy-to- use service to promptly deliver personalized awards redeemable for gift cards to more than 350 of the nation's leading retailers, catalogs, restaurants, travel providers, entertainment companies, and more. For more about Hallmark Insights, visit online at

For further information, contact:

Paul N. Greenwood

Executive Vice President of Business Development

515-277-1376, ext. 1224

David Abel

Vice President of Sales and Marketing

908-315-0365, ext. 1026

SOURCE Protocol Driven Healthcare, Inc.
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