WASHINGTON, Feb. 17, 2012 /PRNewswire-USNewswire/ -- The Pharmaceutical Care Management Association (PCMA) has launched a new ad campaign in Maryland that highlights the core value proposition of pharmacy benefit managers (PBMs). The ad campaign – "That's What PBMs Do" – focuses on key themes including:
"This ad campaign will educate key Maryland decision makers about the important savings and safety benefits PBMs provide to employers, unions, and consumers," said PCMA President and CEO Mark Merritt.
Click here to view the new ads.
PBMs will save Maryland consumers and payers $39 billion in prescription drug costs – a 35 percent savings – over the next decade. In addition to the ad campaign, a new PCMA video highlights the innovative tools and programs PBMs use to make prescription medications safer and more affordable for 216 million Americans with health coverage provided through Fortune 500 employers, health insurance plans, labor unions, and Medicare Part D.
View the new video here.
PBMs improve safety and savings in several ways:
PCMA represents the nation's pharmacy benefit managers (PBMs), which improve affordability and quality of care through the use of electronic prescribing (e-prescribing), generic alternatives, mail-service pharmacies, and other innovative tools for 216 million Americans.
|SOURCE Pharmaceutical Care Management Association|
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