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PCMA Launches New Maryland Ad Campaign: 'That's What PBMs Do'
Date:2/17/2012

WASHINGTON, Feb. 17, 2012 /PRNewswire-USNewswire/ -- The Pharmaceutical Care Management Association (PCMA) has launched a new ad campaign in Maryland that highlights the core value proposition of pharmacy benefit managers (PBMs).  The ad campaign – "That's What PBMs Do" – focuses on key themes including:

  • PBMs lower costs for employers, unions, and consumers.
  • PBM mail-service pharmacies improve safety, savings, and convenience.
  • PBMs help patients make informed prescription drug decisions and improve adherence.

"This ad campaign will educate key Maryland decision makers about the important savings and safety benefits PBMs provide to employers, unions, and consumers," said PCMA President and CEO Mark Merritt.

Click here to view the new ads.

PBMs will save Maryland consumers and payers $39 billion in prescription drug costs – a 35 percent savings – over the next decade.   In addition to the ad campaign, a new PCMA video highlights the innovative tools and programs PBMs use to make prescription medications safer and more affordable for 216 million Americans with health coverage provided through Fortune 500 employers, health insurance plans, labor unions, and Medicare Part D.

View the new video here. 

PBMs improve safety and savings in several ways:

  • Negotiating Discounts from Drugstores and Drug Manufacturers: Retail pharmacies provide discounts to be included in a plan's pharmacy network.  The more selective the network, the greater the discount, since each pharmacy will gain busine
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SOURCE Pharmaceutical Care Management Association
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