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PAREXEL Global Survey Results Identify Top Concerns of Biopharma Industry in Achieving Commercial Success
Date:3/15/2012

BOSTON, March 15, 2012 /PRNewswire/ -- PAREXEL Consulting, a leading global consultancy serving the biopharmaceutical and medical device industries, of PAREXEL International (NASDAQ: PRXL) today announced results of a survey conducted during its recent webinar entitled "Issues Impacting Commercial Decision Making and Patient Access in the Biopharmaceutical Market."  PAREXEL polled biopharmaceutical industry professionals across a broad range of functions including Health Economics and Outcomes Research (HEOR), medical affairs, marketing, reimbursement, and managed markets about the integration of reimbursement strategies in the product development cycle.

The PAREXEL survey results revealed that the majority of respondents (75%) feel that the top concern with being able to achieve commercial success is establishing a product price that is reimbursed and accepted by the market. Other respondents (25%) believe that developing an Academy of Managed Care Pharmacy (AMCP) or Global Value Dossier supporting favorable review by payers is the top commercialization concern.

Approximately 63% of respondents claim their organizations wait until Phase III clinical trials to start involving various internal commercialization personnel, including reimbursement, market access, pricing, and HEOR functions, in supporting a product. Only 37% involve these functions in product support as early as Phase II.

"Our analysis shows that the industry is waiting too long to incorporate reimbursement, patient access, and payment considerations into development. With the industry's to
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SOURCE PAREXEL International Corporation
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