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Over 50? Of Course You've Still Got It, and the Y and Pfizer are Launching 50 MOVING FORWARD to Help You Keep It
Date:3/25/2013

CHICAGO and NEW YORK, March 25, 2013 /PRNewswire/ -- Forget "50 is the new 40" or even "the new 30," age 50 is about moving forward. That's why YMCA of the USA (Y-USA) and Pfizer Inc launched 50 MOVING FORWARD, a healthy living plan designed to motivate adults 50 years and older with fresh ideas about behaviors that experts say are crucial to healthy aging: physical activity; preventive measures like screenings and vaccinations; healthy eating; and social interaction.

Those who want practical information, tips and activities that will help them build a healthier future can enroll online starting today through the next six months at YMCA.net/50MovingForward or in-person at a participating YMCA.

"People 50 years and older are the fastest growing age group of the Y, and 50 MOVING FORWARD's action plan, focused on health, fitness, preventive measures and fun, takes into account their busy lives so they can celebrate milestones at their own pace," says Jim Kauffman , national director for health and well-being for Y-USA. "Bringing 50 MOVING FORWARD to adults over 50 across the country represents a new way for the Y to connect with older adults as we continue our mission of creating an environment that promotes the health and well-being of the communities we serve."

50 MOVING FORWARD: A Wide-Ranging Approach for a Growing, Aging Population
Adults 50 years and older currently make up more than 30 percent of the US population, and by 2015, are expected to represent 45 percent of Americans. The Centers for Disease Control and Prevention (CDC) suggests that adults 50 and older have a 70 percent chance of developing at least one chronic disease. That's why the Y, one of the nation's leading nonprofits dedic
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SOURCE YMCA of the USA (Y-USA) and Pfizer Inc
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